Principles of Marketing

Principles of Marketing

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Market STP.............................................................................................................................1
Apple Company STP Analysis ................................................................................................1
Findings ......................................................................................................................................2
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................5

Executive Summary: Main aim of the report is to target market of different location of
countries and capture large number of customers. The research method that was used in this
report is quantitative as well as qualitative. In this following report marketing mix and their
effectiveness is describe in detail. As marketing mix is set of tactics and actions which
organisation use to promote its product and brand in the market . It is consider as foundation
model for any business, it makes focus on price, product, place, promotion. Etc. In this
assignment comparison of target market, evaluation of product as well as their brand values is
done, it also covers evaluation of pricing strategy that is used, distribution of brand products in
different locations are also explain in detail. And both the chosen organisation use effective
method of communication and promotion. As with the help of communication channels like
mobile, Television, own websites, outdoors, cinema's promotion is done by selected organisation
to target large audience. As with the help of levitt's model of brand product is to be
differentiated on the basis of colour , shape, packaging et
INTRODUCTION
Marketing is process of assembling, procuring, selling, manufacturing, distributing of
product and services which helps to fulfilling the customer demand to satisfy their needs and
wants. The objectives of marketing is to promote or advertise of specific brand or product in
competitive marketplace. For assessing principles of marketing is to conducts through four Ps of
marketing refers within marketing matrix strategy that highlight about product, price, place and
promotion where it interconnected to being work together where it known as marketing mix.
For opting two technologies based companies are Apple and Fitbit where Apple is one of
most influence technology base venture which is situated in United States of America in
California district. Fitbit is also American base venture that electronic base fitness company
through headquarter situated in San Francisco, California. The products are having activity
trackers, smartwatches, wireless creates high tech of technologies that enables number of
specification provides in quality manner. As per this report, topics are covering facts and
findings related to principles of marketing as well as secondary observation based data generates
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