Importance of Segmentation, Targeting and Positioning in Achieving Successful Marketing Mix
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Added on 2019-09-22
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This paper discusses the importance of segmentation, targeting and positioning in achieving successful marketing mix. It also describes the various companies who are using these marketing mix concepts and who are not using these concepts. The paper defines marketing mix and its four components: product, price, place and promotion. It also explains how marketing mix and STP are applied by organizations to enhance sales and profitability. The example of Samsung is given to illustrate the application of marketing mix and STP.
Importance of Segmentation, Targeting and Positioning in Achieving Successful Marketing Mix
Added on 2019-09-22
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