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Marketing Mix Business objectives Assignment

Write an essay covering several broad topics with relevant references and examples, within approximately 3000 words, using Harvard Style referencing.

1 Pages762 Words35 Views
   

Added on  2021-01-13

Marketing Mix Business objectives Assignment

Write an essay covering several broad topics with relevant references and examples, within approximately 3000 words, using Harvard Style referencing.

   Added on 2021-01-13

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Marketing MixBusiness objectivesMarketing mixelement Tactics Monitoring andevaluation To maintain thequality andinnovations inproductProduct Insight from theconsumer behaviourProducts quality canbe monitored byfeedbacks andresponse fromcustomers. To achieve salestargetPrice Leaders must be onboard Sales analysis andperformanceevaluation canmonitor the priceelement. To address eachpossible targetaudience and toconvince them touse services ofTravelodge. Promotion Social media andradio marketing The popularity indigital marketing orsocial media toolslike pay per click orsearch engineoptimization canprovide itsevaluation. To enhance thebrand value ofTravelodge.People Customerinteraction strategy It can be monitoredby employee andcustomersatisfaction or byfeedbacks. To providequalitative services. PlaceEstablishing basicgoals and plans Feedbacks fromconsumersTo sustain growthand development. Physical evidence Learnings fromsocial mediaoutcomes Brand awarenesscan be used as toolto measure andmonitor this factor. To improve thefunctionality withhigh level ofaccuracy andefficiency. Process Understandingbenefits Competitiveanalysis andsuggestion fromstakeholders. Basic marketing plan of TravelodgeBudgetThe company must ensure that availability of resourcesbefore accomplishing marketing strategies. The socialmedia and radio promotion must have specific budgetsanctioned so that operational cost does not exceed theplanned limits.Executive SummaryThe marketing plan will help Travelodge to achieve its sales target forits premium launching rooms. The marketing plan will describe themarketing strategies which can be used by the organisation to achieveits objectivesIntroductionMarketing plan provides strategicdirection for achieving the businessgoals. The marketing plan will analysethe elements of marketing mix so thatTravelodge can ensure the success of itsnew range of services. It will alsoevaluate the impact of segmentation,targeting and positioning of its services. Aims and objectivesTo make new premium economy rooms of the company a great success andto enhance their numbers by 1000 with maximum number of facilities for the customers.STP processTravelodge can achieve maximum benefits if itsmarket is segmented. The company can explore itsservices by segmenting marketing regions andtargeting selected audience.
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