Marketing Mix

This presentation provides an overview of the marketing mix and its significance in creating customer demand. It explores the strategies used by Coca-Cola as a case study to increase profitability and capture a larger market share. The presentation covers the product, price, place, promotion, people, physical evidence, and process elements of the marketing mix.

Marketing Mix

Table of Content
 Introduction
 Marketing Mix
 Conclusion
 References

Introduction
Marketing is an effective study and management through which
company can exchange relationship with customers. Mainly, it
is used by firm to create and satisfy customers needs and
wants by providing them quality services.

Marketing
Marketing is an action of promoting and selling products and
services to customers with the purpose of providing them
satisfaction. According to American marketing Association “
It is set of activity and process for communicating, delivering,
delivering and offering values for customers.

Marketing Mix
Marketing mix refer to the set of
action which used by the company
to promote their products and
services in market place. Mainly,
it consider as a foundation model
in marketing which help business
organization to increase their
profitability level at market place.

Product
Coca-Cola provide various products like, Coca Cola, Diet Coke,
Coca Cola Zero, Simply Orange and many more. In addition
of this, all the products of company are sold in various size
and packaging as well.

Price
Coca-cola use price discrimination strategy in which they change
different price for different segments. Product price of Coca-
Cola is not much high thus every customers can easily buy
company products and services. This will help in increasing
profitability level of the company at market place.

Place
Coca-Cola has extensive beverage distribution system. In
addition of this, company products are sole in more than 200
countries and 6 operating regions like Latin American,
Europe, North America, Pacific, Eurasia and Africa. As a
famous company Coca-Cola serve approx 1.9 billion services
every day.

Promotion
Mainly it includes advertising, promoting and many more to
provide relevant information to people with the purpose of
influencing them to buy company products.

People
Customers and employees are play important role in improving
overall performance of the company at market place. In
context of Coca-cola, workers are well educated and also
know about customers needs and wants. By this they can
easily produce quality products and services to its customers.

Physical evidence
Physical presence: Coca Cola is
one the successful company in
beverage section and deliver
their products and services all
over the world. In comparison
to all other competitors, more
choices are provided by Coca
cola than ever before.

Process
Process: It is a wide concept which includes description of all
the processes which are actually used by Coca cola to properly
conduct their business activities. The two major processes
upon which their functions relies includes manufacturing and
distribution channels. Both perspectives have their own
importance behind success of organisation.

Conclusion
From the above mentioned report, it can be concluded that
marketing mix is an effective tool for creating customers
demand. This will increase profitability level of the company
and at the same time also capture larger market share from its
rivals. In this, Coca-Cola also use marketing mix which
consider as an appropriate strategy to make brand image
competitive as compare to its competitors.

References
Bruce, M. and Solomon, M.R., 2013. Managing for media
anarchy: A corporate marketing perspective. Journal of
Marketing Theory and Practice. 21(3). pp.307-318.
De Mooij, M., 2013. Global marketing and advertising:
Understanding cultural paradoxes. Sage Publications.
Gillespie, K. and Riddle, L., 2015. Global marketing. Routledge.