Marketing Essentials Assignment : H&M and Zara
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Added on 2020-01-16
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Explain the key roles and responsibilities of the marketing function in relation to Marks and Spencer. Explain how roles and responsibilities of marketing relate to H&M. Compare the ways in which H&M and Zara apply the marketing mix to the marketing planning process to achieve business objectives. Basing your evidence from the Case Study, analyze the significance of interrelationships between marketing and other functional units within H&M. You can also read "Case Study on Zara, A Case Study of H&M's Strategy, and A Case Study of Marks and Spencer" for better understanding.
Marketing Essentials Assignment : H&M and Zara
Added on 2020-01-16
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Marketing Essentials
Table of Contents.....................................................................................................................................................1Marketing Essentials........................................................................................................................1TASK 1............................................................................................................................................3P1 Explain the key roles and responsibilities of the marketing function in relation to mark andSpenser........................................................................................................................................3P2 Explain how roles and responsibilities of marketing relate to H&M....................................4M1 In addition to the response of question P1, analyse the roles and responsibilities ofmarketing in the context of marketing environment using H&M as a means to support youranswer.........................................................................................................................................5M2 Basing your evidence from the Case Study, analyse the significance of interrelationshipsbetween marketing and other functional units within H&M. ....................................................6D1 As a marketing assistant, critically analyse and evaluate the key elements of the marketingfunction and how they interrelate with other functional units within H&M...............................6TASK 2 ...........................................................................................................................................7P3 Compare the ways in which H&M and Zara apply the marketing mix to the marketingplanning process to achieve business objectives.........................................................................7TASK 3............................................................................................................................................8M3 Using your knowledge as a marketing assistant, evaluate different tactics applied byH&M and Zara to demonstrate how business objectives can be achieved.................................8P4 Produce and evaluate a basic marketing plan for H&M?......................................................8M4 Considering your role as a marketing assistant, produce a detailed, coherent evidence-based marketing plan for H&M..................................................................................................9D2 As a marketing assistant, design a strategic marketing plan that tactically applies the use ofthe 7Ps to achieve overall marketing objectives for H&M.........................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONThe essence of marketing is a transaction that reach someone's needs and wants. Thereare three elements of marketing process and these are marketer, Product or service and targetmarket. Essential of market are help in transfer, exchange and movements of products, raisingand maintaining the standard of living of the community, creates employment, source of incomeand profit, act as basis for making decisions, sources of new ideas and development of economy.Marketing is very useful in sending, deal and movement of products. Products and servicespresent to consumer help of different intermediaries such as retailers and wholesalers. Marketingis useful to both company and customers. In this time marketing is very complex and hard task.Marketing is useful in financial achievement of company(Blythe 2012). Marketing is aninstrument of calculation, give object for identify the demand. Marketing create awareness aboutgoods and services and marketing is process to agree them to purchase your goods and services.Marks & Spencer plc also known as H&M and it is British based retail industry. Companyheadquarter in London,UK and founded in 1884 approximately 133 year before. Sir Michelmarks and Thomas Spencer was owner of company. Company served in worldwide area. In UKH&M have 852 stores, 52 stores in India and 49 in turkey and 615 other which sells to peoplefood products. Company key people Robert Swannell (Chairman of company) and Steve Rowe(CEO of company) and approximate 82,904 employees work in company. Objectives ofcompany are understanding purpose and importance of business plan and identify externalplanning consideration. TASK 1P1 Explain the key roles and responsibilities of the marketing function in relation to markand Spenser.Marketing is the important role playing to promote products in the market. Its help tocreate an effective brand image in customers mind and In the market. Its help to promoteproducts so customers are easy to buy and utilise their products. Through the marketing listen tocustomers needs and wants after that Mark and Spenser products according to them products andgoods and also according to trends and fashion(Desai 2013). Marketing help to consider andmonitor competition in the market and also determine what their competitors are produce andwhich one strategies they are applying. After evaluation and determining that company will
produce and adopt the specific strategies and methods to manufacture effective and efficientproducts to customers, its help to give proper satisfaction to customers and get actual feedbackabout products and services. Marketing play and important role to coordinate with theircompetitors and their partners to build an effective in the market and build a brand image incustomers mind to improve productivity and working efficiency of employees. Marketing is theinnovative in nature to produce new and different products to customers to attract maximumcustomers in the effective manner so they will easy to purchase their clothes and products anutilise their products in their life. Main responsibility of marketing process have to communicatewith customers and easy to transfer information regarding their products and services tocustomers so they can easy to understand. Through the marketing process have to give properand effective information to customers towards their products and services so they can purchaseand use in their life and help to promote their products(Dibband and Simkin2013).Marketing is the systematic process to promote a products and services in the market andproduce products according to market trends and fashion so customers are easy to attract to theircompany(LambHairn and McDaniel 2011). In the other word, marketing is the systematic andeffective process in which all companies try to attract maximum customers to their products andservices and increase their productivity in the effective manner. Its help to achieve their decideobjectives and goals. Marketing is the important part of all kind of business or companies topromote in the market in the effective manner.Marketing is the key element to promote a goods and products in the market in theeffective manner so there are many key elements of marketing those are help to promote themand attract maximum customers and help to achieve targets and goals of the business. There arefew key elements of marketing is the product, price, place and promotion. All these are the partof marketing process through these parts promote their products and goods in the market an buildan effective image in customers mind and in the market. All these are the essentials in the naturethrough these parts and elements improve productivity and production of the products of thecompany. To promote products and goods in the market so there are using many methods andstrategies those are help to achieve objects and goals of the business like advertising, branding,promotions, research and strategies etc. all these help to promote and give an effective directionto company. Marketing elements are essentials related to marketing functions. H&M is theclothing and cosmetics products company that company wants to build a image in the market and
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