Marketing Functions and the Marketing Mix
Added on 2020-02-05
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MARKETING ESSENTIALS
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles And Responsibilities Of Marketing Function........................................................1P2. Role and Responsibilities of marketing in relation to wider organizational context.......4M1. Analysis of Roles and Responsibilities in the context of marketing environment.........4M2. Significance of inter-relationship of marketing with other functions departments of H&M................................................................................................................................................6D1 Critical Analysis of key elements of marketing function and inter-relation with otherfunctional departments of H&M............................................................................................7TASK 2............................................................................................................................................7P3. Comparing ways in which H&M and Zara apply the marketing mix..............................7M.3 Evaluation of different tactics adopted by H&M and Zara to achieve their businessobjective.................................................................................................................................8TASK 3............................................................................................................................................9P.4 Evaluation of a basic marketing plan for H&M...............................................................9M 4 Produce a detailed, coherent evidence-based marketing plan for H&M......................10D 2 Design a marketing plan by applying the use of 4Ps to achieve marketing objectives forH&M.....................................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONThe companies existing in current market are facing fierce competition and in order todeal with it in an effective manner, it is essential to understand all the elements in comprehensivemanner (Siegel and Worrall, 2014). The intense competition being faced within the market isresult of the increasing number of companies and constant innovation in their strategies.Simultaneous to this process exists another process of technological advancement which is alsoan ongoing trend in the market, creating new opportunities for the existing companies. Inpursuance to these trends it is vital to understand the effective marketing processes which can beimplemented for gaining an advantageous position in the market. Thus, the instant report shallillustrate the marketing process of H&M and the manner in which it is interrelated to otherfunctional units from the perspective of Marketing Assistant of H&M. Further, the elements ofmarketing mix shall be discussed which enable H&M to accomplish its business objectives. TASK 1P1. Roles And Responsibilities Of Marketing FunctionThe process of marketing is a compilation of various functions and activities which are carriedout at different level of organization. With the assistance of this process H&M is able to identify1
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