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Tesco’s MarketingMix BUSINESS STRATEGY Marketing Mix Place:It refers a place from where customers can get their products or have access to products as per their convenience. Tesco has around 6,900 physical stores from which customers can get groceries and other products. In this context, it can be said that it believes that one stop store is the best strategy to satisfy customers. Promotion:It is one of the main elements of marketing mix which allows companies in making customers aware about their products and services. Tesco has a good image in the market and it is also statedthatpromotionalstrategyisthecentreof itstheme.For promoting it uses social media platforms as well as loyalty cards. Elements of Marketing Mix It can be defined as a set of actions and some elements which gives all informations of companies related to their products, place of selling, pricing strategy and promotional strategy. Product: It refers an item which are being sellbycompaniesandwhichcansatisfy needs of customers. In the context of Tesco, it can be said that it offers a range of products and services to customers who include: Food and beverages, electric products, technology andgamingproducts,healthandbeauty products etc. It also owns some brands which include: Tesco Bank, Tesco value, everyday value etc. Price:It refers an amount which is being paid by customers for products given by the company. In the context of Tesco it can be saidthatitusescostleadershippricing strategy. It provides some products at lowest price with the excellent quality in order to attract customers.References: Books and Journals: Ndofirepi, E., Farinloye, T. and Mogaji, E., 2020. Marketing mix in a heterogenous higher education market: a case of Africa. SHENGNAN,Y.andNedelea,A.M.,2019.ANALYSELONDONTOURISMBY MARKETING MIX ‘4PS’.Ecoforum Journal.8(1).