Marketing Presentation on Food Truck International

This presentation provides an insight into marketing in relation to Food Truck International, a small business firm in Canada. It discusses the strengths, weaknesses, opportunities, and threats faced by the company, as well as the political, economic, social, and technological factors influencing its business. The presentation concludes by highlighting the impact of these external factors on the business.

Marketing
Name of the Student:
Name of the University:
Author’s Note:

Introduction
The presentation aims at providing an insight
into marketing in relation to a company known
as Food Truck International(foodtrucksint.com,
2019). The company is a small business firm of
Canada that was introduced in the year 1998
and built innumerable trailers and food trucks

Food Trucks International
The company
puts across
quality products
at an unparallel
customer

SWOT Analysis

Strengths
Food truck has the capability of moving to newer
locations. These trucks have the capability of
generating revenue in different ways. Also, the
owner of the food truck can drive in the
populated areas during the lunch, breakfast and
the dinner hours (Mokhtar et al., 2017).

Weakness
Companies like Food Truck
International however face substantial
competitive issues. These trucks also
face regulations based on the food
service business that needs to be

Opportunities
Despite the popularity, the opportunities put
across by the food truck operators are limited.
It is often found that, well known food truck
business capitalizes on its established brand
name through establishment of fixed location
restaurant

Threats
The sole threat faced by the food truck
business has been the enduring competitive
issues (Sadgrove, 2016). Presently, there
exists no law that can have a negative impact
on the ways in which the food truck business
gets conducted

PEST Analysis

Political Factors
The political factors involves (Lipset, 2013). :
Nature and level of interference of national and the local
government in the economic and the business environment.
Policies of Government and systems of governance
systems play a key role in the objectives and nature of
policies

Economic Factors
The economic factors represents (Pomfret,
2013):
The stage of the economy of Canada
Conditions of the labor market
Economic performance of Canada
Inflation rate
Taxation rate
Exchange rate
Disposable consumer income
 Interest rate.

Social Factors
The social factors includes (Gifford & Nilsson,
2014):
 Traditions
Culture
Demographics and the attitude towards
particular services and products
Accepting the spirit of entrepreneurs
 Attitudes related to health and the safety
Gender roles
Societal norm and roles concerning leisure
interest.

Technological Factors
The technological factors that are
influencing the firm includes
(Dunning, 2013):
 The population access to the
technology
Disruption of the supply chain,
Innovation in the offerings of the
product
 Innovation in the customer service
Access to the greater information,
access to the mobile phones and the

Conclusion
On a concluding note, it can be said that the
small business of Canada faces various
strengths, weakness, threats and
opportunities. The strengths and
opportunities faced by the business determine
its business growth. The report also portrays
various external factors like the political,
economic, social and technological factors
and how it positively or negatively impacts the
business.

References
Brynjolfsson, E. & McAfee, A.,( 2014). The second machine age: Work, progress, and
prosperity in a time of brilliant technologies. WW Norton & Company.
Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors influencing
SMEs adoption of social media marketing. Procedia-social and behavioral sciences, 148,
119-126.
Dunning, J. H. (2013). Multinationals, Technology & Competitiveness (RLE International
Business). Routledge.
foodtrucksint.com (2019). Retrieved from http://www.foodtrucksint.com/about-us/
Gifford, R., & Nilsson, A. (2014). Personal and social factors that influence pro‐
environmental concern and behaviour: A review. International Journal of
Psychology, 49(3), 141-157.
Lipset, S. M. (2013). Continental divide: The values and institutions of the United States
and Canada. Routledge.
Mokhtar, R., Othman, Z., Arsat, A., & Bakhtiar, M. F. S. (2017). Brand equity and
customer behavioural intention: A case of food truck business. J. Tour. Hosp. Culin.
Arts, 9(2), 561-570.
Myrick. (2016). Running a food truck for dummies. John Wiley & Sons.
Pomfret, R. (2013). The economic development of Canada. Routledge.
Rugman, A. M. (2013). Multinationals in Canada: Theory, performance and economic
impact. Springer Science & Business Media.
Sadgrove, K. (2016). The complete guide to business risk management. Routledge.