Marketing of Services Products Assignment 2022

Running head: MARKETING OF SERVICE PRODUCTS
MARKETING OF SERVICE PRODUCTS
Name of the student
Name of the university
Author note

MARKETING OF SERVICE PRODUCTS
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Examining the challenges faced by Telstra, it can be recommended that in order to ensure
its strong existence in the global platform, content development strategy through social media
can be beneficial for the company. In term of shaping standard promotional activities, it can be
recommended that by encouraging the marketing discipline through the social media, market
popularity can be ensured. Social media use has become the important contributor in the strategic
implementation process in different organization (Antoniadis, Paltsoglou & Patoulidis, 2019).
Due to changing marketing trends, unique brand content of Telstra can help in increasing the
popularity of the company. In the article, it has been identified that among all the social media
platforms, Facebook is the most important social media site which has huge customer base. In
the current marketing trend, Facebook is being considered as the important platform for
introducing brand content to the large customer segment (Swani & Milne, 2017). By effectively
encouraging the marketing discipline, Facebook has aimed to encourage cultural capabilities of
the brand. It has been identified that developing the strong brand relationship, it can be easier for
the company to manage customer perceived risks that can help to shape the expectations of the
customers. The social media marketing strategies help the organizations to identify the
implementation gap between service VS goods (Swani & Milne, 2017). Based on the likes and
comments of Facebook, the popularity of organizations can get identified. It is true that
depending on the target market of the company, brand content is being developed (Swani &
Milne, 2017). Therefore, adopting content based promotional strategy, Telstra can be able to
manage the standard brand relationship.
Secondly, implementing the psychological motivation theory, Telstra can be able to
identify the changing consumption trends of the customers. It has been identified that due to

MARKETING OF SERVICE PRODUCTS
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increasing competition in the market, promoting creative marketing practices has become
necessary for ensuring sustainable position in the competitive business environment. In the
article, psychological motivation theory has been introduced that helps to introduce how the
consumption process gets influenced based on the social media contents. Purchasing behavior of
the customers gets influenced based on the post popularity of the organization in the market
(Swani & Milne, 2017). In the good and service firms, content development strategies have got
developed based on the psychological motivation theory (Swani & Milne, 2017). Social media
sites are playing an important role for increasing customer benefits towards the growth process in
the company. By continuing this the article has also shed light on the significant impact of social
media content strategies and those impact on increasing the brand popularity.Different
messaging strategies get influenced based on the message appeals, vividness and uses of
branding. It has been identified that in the service marketing sector, the interrelationship between
popularity metrics and Facebook brand post content can bring significant impact on generating
the customer engagement in the workplace (Swani & Milne, 2017). Analyzing the situation of
Telstra, it can be suggested that adopting the psychological motivation theory in its marketing
practices, it can be easier for Telstra to add more creativity in its marketing content.
Thirdly, it can be suggested that implication of multilevel Poisson model can ensure the
strong existence of Telstra in the global market. Motivating the purchasing behavior of the
customer is important for gaining high profitability rate. In this article, the author has mentioned
about the significant impact of multilevel Poisson model for managing the corporate level
existence of the company. With the effective implication of this model, marketing variables can
get properly exposed (Swani & Milne, 2017). Individual Facebook post will get the time
exposure due to the effective implication of this model. In order to motivate purchasing behavior