Marketing Plan Assignment : First Mile

Added on - 21 Feb 2021

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MARKETING PLAN
EXECUTIVE SUMMARYMarketing Planis essential for a company so that they can formulate the necessary plansand strategies which will help them in establishing themselves in the market in a better and amore effective manner. Those companies whose operations are limited i.e. Small and MediumScale enterprises are those companies who need to formulate these strategies in particular and inthe present era, digital platform is the best measure of marketing a firm's product and services. Inthis report, a social media marketing plan having a span of four months has been prepared for aUK based SMEFirst Milewhich is a closed loop recycling company working with an aim tokeep using the contents of a product repeatedly. This report has been prepared to present amarketing plan and also identify the key issues that new ventures face in industrial and globalcontext(Pike, 2017). Further, the report will discuss the effective marketing tools and theimportance of development of employment skills.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2MAIN BODY...................................................................................................................................4Social Media Marketing Plan for First Mile...........................................................................4Recommendations:...........................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................113
MAIN BODYSocial Media Marketing Plan for First Mile.It is extremely important for companies to exploit digital means and methods in order toexpand their operations and create a wider customer base. Social Media is emerging a as greatplatform for the brands to market their products and themselves as the online activity andnumber of users has increased in multifold over the past few years. Mediums like radios,newspapers are becoming older and if a company keeps itself limited to the traditional mediamarketing channels, it might turn redundant in the following years(Kotler and et.al., 2015). FirstMile is a recycling company having its headquarters in London, UK. It is a waste managementcompany and was founded in the year 2004 and the company focuses on collecting the wastefrom the various localities and then supplying it to the nearby recycling facilities. They areaiming to spread more awareness in the public by developing a marketing plan which is apt forthe social media through which they will generate more customers.Marketing Audit :-Marketing Audit will help the company in systematically analyse themarketing environment of the industry in which it o0perates and evaluate both internal as well asexternal factors associated with the company. SWOT and PESTLE are two methods of analysingthe internal and external environment related to recycling industry specially to First Milecompany.Internal auditcan be analysed by conducting SWOT analysis and at present the socialmedia marketing position of the First Mile company is not so good as they have not yet createdany accounts on any of the platforms and neither there are any digital mediums adopted. Due tothis, only a limited number of people are aware for the company and its operations which islimiting their business. Similarlyexternal auditcan be conducted by PEST analysis and atpresent the social media marketing is being used extensively by the competitors as it is a cheapmedium which gives a wider publicity like BlueGrace which deals in wastage from marinetransportation field but yet they have implemented a vast number of strategies and regularlyupdate them which has helped in increasing their turnover and publicity.4
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