Entrepreneurial Marketing: Social Media Strategy for ThirdWay Interior

RUNNING HEAD: Entrepreneurial Marketing
Entrepreneurial Marketing
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Entrepreneurial Marketing 1
Contents
Introduction......................................................................................................................................1
Marketing Audit...............................................................................................................................1
Internal Analysis..........................................................................................................................1
External Analysis.........................................................................................................................2
SWOT Analysis...........................................................................................................................3
Objectives........................................................................................................................................4
Target Audience...............................................................................................................................4
Social Media Zones.........................................................................................................................5
Experience Strategy.........................................................................................................................6
Activation Plan................................................................................................................................7
Measurement and Control Strategy.................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

Entrepreneurial Marketing 2
Introduction
Social Media marketing refers to the use of social media platforms and websites for an
organization to promote its scope of business on diversified international platforms as well. For
small and medium enterprises, social media acts as a great tool as it helps them in building image
in target market and more and more customers as well. E-marketing helps the business process is
growing and promoting their brand in the international market (Ashley, and Tuten 2015).
Further, the company chosen to analyse the social media marketing activities is the ThirdWay
Group Company. The organization is involved in designing the interior of homes as well as
offices. The company is a London based organization that deals in providing design and building
furniture for the companies as well as houses. The company connects will clients from industries
and create the best possible and useful environment for the people. Ben Gillam, Mason Booth
and Fraser Munro formed the organization (ThirdWay Interior 2018). The core ideology of the
company is commitment, team, fun and trust that they want to share in the organization as well
as with the people by the way of their products and services. The products and services are
delivered by the employees keeping in mind the tenets of the company.
The purpose of this report is to enlighten the reader about the social media activities of the
company ThirdWay Interior. The report evaluates ways in which the company can make of
social media platform to grow and excel in the target market. Internal and external analysis has
been conducted to initiate accurate activation plan for the company. Further, more details about
the report are discussed below:
Marketing Audit
Internal Analysis
 The internal environment of the company ThirdWay Interior is positive and motivational
for the employees of the company. The internal environment of the company constitutes
of flexible working conditions for the employees to grow and sustain the image of the
company in the target market. Further, the marketing plan of the organization includes
various factors that the management can take further in the social media marketing plan

Entrepreneurial Marketing 3
for the future growth of the architecture and development company. The company initiate
after sale services and innovative sale promotion techniques in the business that can help
the management in increasing sales online as well.
 The corporate culture of ThirdWay Interior is innovative, flexible and positive as well.
The business requires brainstorming ideas from the employees to create stylish
architecture, due to which they provide complete freedom to employees to work.
Providing flexibility in the environment helps the organization make the employees stay
for a longer period of time. It is believed that the decentralized norms of the company on
social media will bring prosperity in the activities of business (Best Companies 2019).
 Having a social media account, use of internet sources, attractive domain etc. is some of
the resources that will help the business in organizing their actions on social media
platform as well.
 Lastly, it should be noted that as discussed above, the policies and procedures of
ThirdWay Interior are flexible enough to help the employees work effectively. So, the
policies of the company and internal environment competent and stable to welcome
social media marketing activities for the growth of business (Kim, and Ko 2012).
External Analysis
The customers of the company ThirdWay include people who belong to premium class. The
company usually target people from age group 35-55 years. Business class and homemakers are
the main targets of the company. By attracting the business class in the society, the company will
be able to build business furniture. And with by attracting homemakers in the society the
company will be able to serve home furnishing to the people in the society. These are the people
who surf social media and Google before purchasing furniture.
SHH and Neu Architects are the two biggest architecture firms competing with the company
ThirdWay Interior in the market of UK. SHH is a UK based organization that is renowned as
multi award winning international architecture company. Further. Neu is a London based
architecture organization that was originated in the year 2004 by Ben Paul aand Silka Gebhardt.
Just like ThirdWay, both the companies are renowned for providing creative and innovative
infrastructure to the people of UK and worldwide (Gottschling 2016).