Marketing Plan for Houzit: Expanding Homeware Sales in Australia

Develop Marketing Plan
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Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................4
Develop marketing strategies.......................................................................................................4
1). Organisational Overview........................................................................................................4
2). Opportunities..........................................................................................................................6
3) Tactics......................................................................................................................................9
Task 2.............................................................................................................................................10
1). Prepare and present a marketing plan...................................................................................10
2). Presentation of the Plan........................................................................................................12
Conclusion.....................................................................................................................................15
Reference:......................................................................................................................................16
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Introduction
This report consists of the marketing plans and strategies for attaining the organisational
goals and objectives. It’s been almost 5 years that Houzit came into existence to provide the
products of the homeware in the Brisbane. The organisation tries to maintain the quality of
the product for retaining the customers. It also consists of the plans and techniques which
are to be adopted by the Houzit for expanding the business and the promoting its products.
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Task 1
Develop marketing strategies
1). Organisational Overview
Houzit is a renowned organisation which deals in the product of homewares like the extensive
variety of mirrors, bedroom fitting, bathroom fittings and other decorative items, having various
stores in Brisbane. Under this part, the characteristics of the stores of the company are
described as the size of the store of the company varies between 1000-1500m2. The
company has a huge amount of casual employees and 15 – 20 full-time employees. On the
other hand, the company has a variety of products which are different from the market and
to increase the sales of the product, they allow payment through various methods.
Strategic Direction
It can be understood from the vision and mission of the company that the strategic direction of
the company is to provide better quality products to the customer, along with a variety of product
which is different from the market. The company also provides simple payment system. The
main focus of the company is to maintain quality, introducing unique and new products
(Haigh, et. al., 2015).
Organisational objectives
 The objective of the company is to expand the business to the certain major cities of
Australia’s market till the year 2020 and wants to enhance the number of the store
from 15 to 100.
 The company wants to increase the annual sales by $ 5 million p.a. i.e., from $ 15
million p.a. to $20 million p.a. in the period of three years.
 The organisation wants to build an image and goodwill of the company which will
result in recognition of the brand by 1 out of 3 persons. The same will be made sure
by conducting a survey within 18 months.
 To add 5000 customers to the list of loyal customers making it the total of 15,000
customers.
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