Marketing Plan for Houzit Homewares

Running Head: MARKETING PLAN FOR HOUZIT HOMEWARES
Marketing Plan for Houzit Homewares
Name of the Student
Name of the University
Author Note

Executive Summary
Houzit is an important company in Brisbane that specializes in the provision of quality home
ware products like bathroom fittings, kitchen fittings and accessories, bedroom furnishings,
mirrors and decorative items. It aims to expand its operations to other prominent cities and
towns in Australia based on its success in Brisbane and the greater Brisbane area in
particular. This report prepares a marketing plan based on detailed situational analysis and
two important marketing opportunities, that is, the introduction of new types of kitchen
fittings and accessories and the use of e-commerce platforms, which it can use to market its
products in the new areas of operation.

Table of Contents
Table of Contents
Background................................................................................................................................3
Swot Analysis.............................................................................................................................3
Marketing Objectives.................................................................................................................4
Marketing Mix...........................................................................................................................5
Bibliography...............................................................................................................................6