Marketing Plan for Google Pixel 3A XL

MARKETING PLAN FOR NEW
GOOGLE PRODUCT – PIXEL
3A XL
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Brief Industry Overview
 Google is one of the leading manufacturers in mobile technologies and
software products across the globe and is well known for services and
products such as Android OS, Google Drive, Google Maps and Google
Mail among others in addition to Google Search which is the most used
search engine in the whole world.
 However it only very recently that the company has started
manufacturing mobile smart phones in the way that Windows has or
Apple Company has.
 The competition for Google is quite high in the domain of smart phones
given that there are numerous manufacturers of quality smart phones
worldwide like Samsung, Windows, Apple and Xiaomi all of which cater
to an international audience

Company Overview – Google
Google is one of the most reputed and well known multinational companies in the
entire world. The CEO of the Company is Sundar Pichar
Google is based in the United States of America, and runs operations in each and every
part of the globe.
The rapid rate of expansion that Google has experienced ever since the time of its
incorporation in September 1988 has led Google to become a large scale provider of
internet services and internet related products, with some popular examples in this
respect being Google Docs, Google Drive, Google Mail or G Mail as it is commonly
referred to, Google Chat or G Talk, Google Maps, Google Translate and many more over
and above its famous search engine known as Google Search, which is the most visited
and most used search engine in the whole world.
The mission of the Google Company is to organize information across the globe in the
most useful and effective of ways and to make this information universally as well as
readily accessible and also useful (Duhigg, 2016).

SWOT Analysis – Internal Factors
Internal Factors
Strengths –
•Google is known as the market leader when
it comes to search engines.
•The company’s search engine which is
referred to as Google Search is the most
used search engine in the world, drawing
traffic to websites online from all corners of
the globe. Google has the ability to generate
internet user traffic by as much as 1.2 billion
hits in a month.
• The revenue model that is followed by
Google for running its business operations
all over the world is capable of incurring
huge profits through internet advertising as
well as display (Duhigg, 2016).
Weakness
•Google tends to rely a great deal on secrecy
in order to be successful not just in the USA
but worldwide.
•Google is not willing to divulge the
algorithm that is uses to run its search
engine or even the basic formula that is
makes use of for carrying out its searches.
•As a result it becomes difficult for related or
other companies to collaborate with Google
on a local and global level, both (Duhigg,
2016).