Google: Human Resource Management, Innovation, and Organizational Culture

Running Head: GOOGLE 0
Management

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Contents
Introduction...........................................................................................................................................4
Context of Google..................................................................................................................................4
Human resource management within the Google organization............................................................5
Employee training in Google organization.........................................................................................6
Performance management practices at Google................................................................................7
Organization culture of Google.............................................................................................................8
Types of Google organizational culture and its features...................................................................8
Recommendations...............................................................................................................................11
Conclusion...........................................................................................................................................11
Appendices..........................................................................................................................................12
References...........................................................................................................................................14

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Introduction
In recent time, human resource management has become essential in the 21st century.
Google has proved it very well by undertaking several innovations and training programs for
employees. Google is one of the well-known search engine companies all over the world. It
caters to the worldwide audience. It approximately serving 40 countries all over the world
and opened around 70 offices. It provides cloud based as well as several internet services for
professional, individual, and business use (Duhigg, 2016). Currently, it has reached to the
position of best through the help of highly skilled and motivated workforce. Google is such a
well-known organization through operating its services well. In the first section of the report,
discussion is also carried on the context of Google. With the help of effective Human
resource management team, it brings out best and positive result. Therefore, the discussion
held on human resource management activities in the Google. Besides this, it also has flexible
and learning culture that is making the best place to work for employees (Noe, Hollenbeck,
Gerhart & Wright, 2017). How it is making the effective culture or place to work has been
highlighted in the report. The discussion ends by providing several recommendations for
Google to grow further.
Context of Google
Larry Page and Sergery Brin founded Google Company in the year 1998. It has now
become the world’s most famous web search engine. In the recent year, this search engine
has proved to be successful in several countries. In Google organization, the daily
organizational life is quite different and thrives an informal culture. It portrays the
organizational culture unique and comfortable. Innovation is the essential pillar of
organizational culture. Google culture is also very much comfortable in the sharing of ideas,
knowledge, opinions, as well as thoughts with one another is very unique working
environment (Smithson, 2018). Every employee of the company is a unique and significant
contributor in the success of organization. Brin and Sergey also plays an important part in
making the Google innovative and successful in very few years. Company culture is also
designed in such a way that fosters the employees to give their maximum contribution in the

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organization (Blattner & Walter, 2015). Besides this, it also has attractive, extraordinary, and
fun loving workplace environment for the employees.
Google simply engage its employees by applying the adaptive culture in the
organization. Due to its core competency in the search engine technology, it has responded
well to the changing needs of customer by expanding in the mobile market. In Google, all the
employees properly identify, analyse, and seek out all the opportunities that will help in
improving the organizational performance (Brooks, 2018). Google has the objective to help
the people all over the world. The organizational culture of Google also provides the huge
importance of transparency and trust by having informal corporate environment. It forms the
ethical code of conduct by establishing a foundation for proper and honest decision-making.
It has also stated the guiding principles for its advertising practices as well as programs. It is
the essential component because it is the place from its major revenue comes.
Google Organizational culture puts the great significance of transparency and trust by
having the flexible and innovative working environment. It has become the strong point in
the Google organization (Timms et al, 2015). Google has also set the guiding principle for its
advertising practices as well as programs. It is the essential activity because from this only it
generates revenue. In addition, trust of users is the strong point for the success of Google
(Mas-Machuca, Berbegal-Mirabent & Alegre, 2016). In addition to this, the cultural features
of Google also put emphasis on the enhancement of employee performance. Whenever
employees face any problem, it motivates its employees to solve in a better way.
Human resource management within the Google organization
Human resource management is essential in the today’s 21 century. Google has
effectively proved this by establishing an employee centred culture. When there is situation to
make the employees happy, Google believes in giving its best. Human resource management
practices also cover the effective performance management as well as employee training
program in order to maximise capabilities of its employees. Training programs of Google is
also regularly evaluated in order to ensure that they are meeting human resource needs or not.
Besides this, Google also has effective human resource management practices by including
performance planning (Kumar, 2014).