Marketing Plan - Hog’s Breath Café

Running Head: MARKETING PLAN
MARKETING PLAN
Name of the Student
Name of University
Author Note

MARKETING PLAN1
Table of Contents
Task 1...............................................................................................................................................2
Introduction to the organization- Hog’s Breath Café......................................................................2
Competitive information..................................................................................................................2
Environmental scanning..............................................................................................................4
Macro environmental analysis.................................................................................................4
Micro environmental analysis..................................................................................................6
Demand forecast..........................................................................................................................7
Segmentation targeting and positioning......................................................................................7
Segmentation...........................................................................................................................7
Target customers......................................................................................................................8
Positioning...............................................................................................................................9
References......................................................................................................................................10

MARKETING PLAN2
Task 1
Introduction to the organization- Hog’s Breath Café
The concerned organization, Hog’s Breath Café, is an Australian and
international restaurant chain providing franchise to steak house restaurants (Hogsbreath.com.au.
2019). The innovations in the recipe of the dishes provided the business with a competitive edge
over the existing players in the markets. Prajogo (2016) stated that the frequent innovations in
the organizational processes are based on the efficient assessment of the changing needs of the
customers. In this relation, the lucrative offers that are being proposed by the concerned venture
empowered the same in improving the organizational position while increasing their sales
volume. Again, the improvements in the quality of the propositions permitted the venture in
retaining the loyalty of the target audience.
Competitive information
Factors Hog’s Breath Café Kingsleys Australian
Steakhouse
IMC Steak House
Product The organization
specializes in
proposing prime rib
steaks in different
combinations with a
wider variety of steak
sauces. Therefore,
Fresh steaks with a tinge of
simplistic spices for
retaining the real flavours.
Apart from steaks, the
organization also provides
the customers with Chicken
Liver Parfait, Apple Cider
Few range of steak
are provided by the
restaurant.
However, the
improved quality
of the propositions
supported the

MARKETING PLAN3
the venture propose a
limited range of
propositions to the
customers
(Hogsbreath.com.au.
2019)
Jelly, Tiger Prawns,
smoked Chilli Butter and
the like which reflects the
wider range of propositions
that are made by the
venture
(Kingsleysauststeak.com.au
2019)
venture in retaining
the trust and
loyalty of the
customers.
Moreover, the
organization also
provides a wider
range of other
delicacies in
accordance to the
changing needs of
the customers,
representing their
competitive edge
(IMC Steak House
2019)
Market Domestic and
international market
of Australia
Domestic market of
Australia
Domestic market
of Australia
Customer International and
Australian customers
Customers in different
regions of Australia
Customers in
different regions of
Australia
Price A decent meal A fair meal for one starts at The organization