Marketing plan: Travelodge

PORTOFOLIO
Marketing plan is a detailed plan in which all the information of
marketing techniques is recorded by the managers and
marketers. It is very important for them to have proper
knowledge of market so trends and situations so that effective
plan can be formulated. It helps to promote a product which is
going to be launched in the market for the first time so that
customers get aware of that product. As Travelodge is now
going to launch super room which is a new idea and a
marketing plan for the same purpose has been formulated.
PROMOTION STRATEGY OF PEPSIINTRODUCTION
Marketing plan: It is detailed plan in which all the marketing related information is recorded by the marketers of the company. As
Travelodge is going to launch premium economy rooms or super rooms and these room are very innovative and also have new and
innovative features. Travelodge have assured that price of the rooms won’t get affected due to the new feature and this will attract large
number of customers (Mueller and et. al., 2015). To analyze the market conditions Travelodge is going to conduct a SWOT analysis in
which organizational information can be gathered and it may also help to evaluate the response of the customers.
SWOT analysis: It is combination their different aspects that are strengths, weaknesses, opportunities and threats. It helps the
business to evaluate all its market conditions and situations for a business SWOT for Travelodge is as follows:
Strengths: Price of the rooms are very low and quality of services is very high that helps to increase number of loyal customers
(Proctor, 2014).
 Market image of Travelodge is very good that helps to attract large number of customers.
 Organization is using innovative marketing techniques to expand its business and acquire higher market share.
Weaknesses: As organization is using penetration pricing strategy that creates a negative image in the mind of upper class customers
that the hotel is for lower class customers.
 Marketing activities are good but Travelodge is using extra innovative techniques for promotions like providing coupons for
next visit in which to redeem the coupon is not possible for foreigners as they visit a country once in a year.
Opportunities: As Super rooms are going to be launched by the company than it may help to set a good image in the mind of upper
class customers as these rooms are mainly going to be launched for premium customers.
 Travelodge can use good marketing strategies to aware customers about super rooms.
Threats:
 Competition in the hospitality industry is very high and there are various tough competitors in the market of Travelodge.
 Organization is not sure that customers will adopt its new rooms or not as the name is super rooms and this may affect the old
customers because they think that these rooms are mainly made for upper class not lower class.
Strategic objective: Objective of the company is to acquire higher market share with the help of new and innovative style of rooms.
There is another way to launch the business sin the market which is STP. Which is a combination of segmenting, targeting and
positioning. All of them are as follows:
 Segmenting: In this stage the organization identify the target market where the product or services if going to be launched to
attain organizational goals.
 Targeting: This stage is related to target in which customers are targeted according to their class and taste.
 Positioning: This is the last stage in which Travelodge is going to set a positive image of company in the mind of its
customers.