logo

(PDF) Organizational Behavior in Nike

   

Added on  2021-04-24

15 Pages4541 Words1520 Views
RUNNING HEAD: Organizational BehaviorOrganizational Behavior

Organizational Behavior 1ContentsIntroduction......................................................................................................................................2Overview of Nike............................................................................................................................2Literature Review............................................................................................................................3Cultural Analysis.............................................................................................................................3Levels of Organizational Culture.................................................................................................3Types of Culture...........................................................................................................................5Motivation System of Nike..........................................................................................................6Reflection of Corporate Culture in Business Activities of Nike.....................................................6The Role of National Culture in the Corporate Culture of Nike.....................................................6SWOT Analysis of the Cultural Practice of Nike............................................................................8Assessment about the Culture of Nike.............................................................................................9Conclusion.....................................................................................................................................10Recommendations..........................................................................................................................11References......................................................................................................................................12

Organizational Behavior 2IntroductionThe basic objective of this assignment is to make cultural analysis of the American multinationalcorporation, Nike, Inc. Nike is considered to be the largest supplier of apparel and athletic shoes and a chief manufacturer of sports equipment. The mission of Nike is to bring inspiration and innovation to every athlete in the world. This report provides brief introduction regarding the operations of the company along with its current position. Another segment of this report provides information regarding the cultural analysis and the role played by national culture in Nike’s corporate culture with the help of Hofstede’s cultural dimension model. Furthermore, the strengths and weaknesses of Nike have been highlighted through a SWOT analysis. Moreover, this report also presents the assessment regarding the culture of Nike along with the conclusion regarding the findings and recommendations about the factors which can assist in the development of company’s culture.Overview of NikeNike is a multinational corporation from America that is engaged in designing, developing, manufacturing, marketing and sales of apparel, footwear, accessories, equipment and services all across the globe. Nike was founded in the year 1964 as Blue Ribbon Sports and officially acquired the name of Nike, Inc. in the year 1971. Nike is the largest supplier of apparel and athletic shoes in the world. The products of Nike are marketed under their own brand, as well as Nike +, Nike Pro, Nike Golf, Nile Blazers, Air Jordon, Air Max, Air Force 1, Converse and Hurley International. Its branch offices and subsidiaries are located in a number of countries including Brazil, Australia, Japan, Mexico, Germany, Ireland, Spain, Vietnam, Malaysia, New Zealand, South Africa, etc. Various high-profile sports team and athletes are sponsored by Nike across the globe, with highly acknowledged trademarks of the Swoosh and “Just do it” logo. The total number of employees employed by Nike is estimated to be 74,400 (Statista, 2017). In the year 2017, the brand value of Nike amounted to $29.6 billion and its revenue and total assets were estimated to be US$ 34.4 billion and US$ 23.26 billion (Nike, 2017).

Organizational Behavior 3Literature ReviewThis part addresses the models and terms related to the topic. Organizational culture covers two elements. Firstly, it considers the performance of the organization in relation to the allocated tasks and secondly, it also takes into consideration the emotional feelings of employees regardingtheir work and organization. For supporting this idea, Andrew Brown (1998) explained organizational culture refers to the form of values, beliefs and learned ways of dealing with experience gained during the course of an organization’s history, and which tend to be established in its material arrangements and in the activities of its associates.Cultural AnalysisLevels of Organizational CultureDifferent authors propose different explanations and definitions of organizational culture. Organizational culture includes everything in the organization and assists the employees in achieving common goals. Organizational culture is defined as the set of values, artifacts and assumptions that arise as a result of interactions among the members of organization (Driskill & Brenton, 2010). Organization culture is considered to be a pattern of basic assumptions that re regarded as valid and are imparted to the new members in the form of ways to think, feel and perceive in the organization (Nelson & Quick, 2010). Three levels of organizational culture have been suggested by Edgar Schein namely artifacts, espoused values and basic assumptions.Artifacts- Artifacts are the symbols of culture in the social and physical work environment (Hogan & Coote, 2014).Ceremonies and rites- Nike celebrates its values with the help of ceremonies. It is strongly believed by Nike that the employees should be rewarded or compensated for their outstanding performances. This is ensured by providing rewards and benefits such as creating a positive working environment, ensuring the wellness of employees and providing them the opportunity tostay healthy and fit. Such reward occasions play an important role in motivating the employees and providing them recognition. Ceremonies such as annual meetings and conferences are held from time to time (Burkus, 2014).

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Nike: Global Sports Brand - Shoes, Apparel, Equipment
|8
|3035
|189

Nike Inc Sydney Business Sustainability Analysis
|7
|2029
|29

Digital Marketing Analysis 2022
|13
|3405
|36

Research Assignment - International Business (Doc)
|17
|3887
|142

Marketing Plan of Nike
|11
|2537
|64

Nike Air Presto 2019 Marketing Plan
|21
|4001
|54