(Solved) Marketing Plan of Nokia

Added on - 21 Feb 2021

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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1LO1..................................................................................................................................................1P1 Explain the role and responsibility of marketing function.....................................................1P2 Explain the function of marketing in wider organization context.........................................2LO 2.................................................................................................................................................3P3 Compare the way in which different organization implement marketing mix......................3LO 3.................................................................................................................................................5P4 Marketing Plan.......................................................................................................................5CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONMarketingis the study and management of exchange relationships. Marketingis the businessprocess of creating relationships with and satisfying customers. Nokia is the finish multinationaltelecommunication information company headquartered in Espoo. This report highlights the roleand responsibility of marketing function. Further this report highlights the function of themarketing in wider organization context. Further this report highlights the way company usesmarketing mix and in the end report highlights the marketing plan.MAIN BODYLO1P1 Explain the role and responsibility of marketing functionMarket research:It is the main responsibility of the marketing function in an organization inwhich organization used to gather the information from the market about the targeted customer,competitor, market trends and competing product.Product Development:Product development is the main responsibility of the marketingfunction in an organization as marketing function used to have a idea about the need and wantsof the customer in the market as marketing function includes the function of market research. Onthe basis of the information gather from the market organization used to develop the productwhich can satisfy the need of the customer. Generally marketing function includes seeing theperformance of the existing product and determining the gap by comparing the same with thecompetitor product and developing the product to full fill the gap(GROUCUTT and HOPKINS,2015).Plan and Policy development:Marketing activity helps the organization in planing process asdifferent plan and policy which are made in the organization are made on the basis of theinformation gathered from market with the help of the market research. Plan generally includesthe raw material procurement, product development, customer to be targeted, distributionchannel and promotion of the product.Finance:One of the most important roles of the marketing in an organization is to find thefinance for an organization by the help of the different investment, loans,or owner personalcapital to finance the creation and advertising of your goods or services.1
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