Marketing Plan Proposal

Running Head: Marketing Plan Proposal 0
Summer Moon Coffee
Marketing Plan Proposal
(Student Name)
2/23/2019

Marketing Plan Proposal 1
Table of Contents
1.0. Executive Summary..................................................................................................................2
2.0. Company Summary..................................................................................................................2
2.1. Company Location and Facilities.........................................................................................3
2.3. Mission..................................................................................................................................3
2.4. Success Keys.........................................................................................................................3
3.0 Products.....................................................................................................................................3
3.1. Description of Products.........................................................................................................4
4.0. Market Analysis Summary.......................................................................................................4
4.1. Market Segmentation:...........................................................................................................5
4.2. Market Need..........................................................................................................................6
4.3. Industry Analysis..................................................................................................................6
4.4. Competition...........................................................................................................................6
4.5. Consumer Behavior Analysis................................................................................................7
5.0. Strategy and Implementation Summary...................................................................................7
5.1. Competitive Edge..................................................................................................................7

Marketing Plan Proposal 2
5.2. Sales Strategy........................................................................................................................8
5.3. Sales Forecast........................................................................................................................8
6.0. Management Summary...........................................................................................................11
6.1. Management Team..............................................................................................................11
6.2. Management Team Gaps....................................................................................................11
7.0. Financial Plan.........................................................................................................................12
8.0. References...............................................................................................................................13
9.0. Appendix.................................................................................................................................15
Financial Plan.............................................................................................................................15

Marketing Plan Proposal 3
1.0. Executive Summary
Summer Moon Coffee is determined to become a regular and daily necessity for the local
coffee addicts. SMC coffee bar is grounded on the philosophy of firm to ripen into the vital as
well as everyday prerequisite of the native coffee paramours. It is one of the place where the
individual can escape from their daily stressful life scheduled as well as feel comfortable with
the friendly environment as well as books that are provided all at the one place. The business
plan of Summer Moon Coffee is majorly depend on presenting innovative coffee for their
customers with providing free café. The main notion behind such coffee shop is to cater the best
coffee to their consumers of that extent where the coffee will be esteemed with variety of pastries
that mad them unique in the market (Summer Moon, 2018).
Company is planning to expand their business in Australia. Therefore, in the following
part there will be detailed analysis of market that would help the coffee shop to enter in such
market in more effective manner
2.0. Company Summary
Summary Moon Coffee are leading in the market if coffee in which they sales coffee with
other beverages as well as snacks. Summer Moon
Coffee was introduced in the year 2002 in Austin,
Texas. They began with the only coffee bar then they
turned to coffee roasting. In the year 2004, the café
was inspired by the early American Roasters as well as

Marketing Plan Proposal 4
the simplicity of their tools which include bricks, fire as well as wood. With no blueprints to
follow, No Wikipedia page to reference, the café designed as well as built their roaster for the
scratch, they also laid each as well as every bricks by their hands.
2.1. Company Location and Facilities
Summer Moon Coffee is launching their business plan in Australia in which they will
offer variety of coffee to the consumers where the teenagers, localities as well as other people
feel relaxation in such environment. Summer Moon Coffee will be positioned on the first floor of
salable construction at the corner of West 13 Avenue in Australia or they have also fortified 1
year contract of the unoccupied 2500 square feet buildings that was formerly employed by any
other hair salon (Summer Moon, 2018).
2.3. Mission
Summer Summery will mainly focus on the quality of products with some of the unique
ideas at the modest process in order to meet the expectation of consumers and to attract more
loyal natives as well as tourists.
2.4. Success Keys
 Competitive Pricing
 Innovative Flavors
 High-Quality products

Marketing Plan Proposal 5
3.0 Products
Summer Moon will cater the best quality coffee beverages to their consumers in the part.
It will be attained by exhausting the superior quality materials as well as severely ensuing the
groundwork procedures. They will also offer pastries, sandwiches as well as snacks to their
consumers. The layout of stores, menu listing as well as activities of marketing will majorly
focus on maximizing their sales of higher margin espresso drinks. Moreover, brewed coffee as
well as teas with other refreshment beverages will be offer to the consumers in innovative
manner. Summer Moon will also deliver their consumers small salads, pastries with sandwiches
(Summer Moon, 2018).
(Summer Moon, 2018).
3.1. Description of Products
Summer Moon coffee bar will majorly offer and specialist in espresso cased coffee drinks such
as: