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Marketing Plan Report NatureCare Products

   

Added on  2020-04-21

13 Pages2503 Words1193 Views
Running head: MARKETING PLANMarketing PlanName of the Organization: NatureCare ProductsStudent Name:Student ID:Date Commenced:Date Completed:
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1MARKETING PLANTable of ContentsSituation Analysis............................................................................................................................3Issues Statement...........................................................................................................................3SWOT Analysis...............................................................................................................................4Opportunities...................................................................................................................................4Marketing Objective........................................................................................................................4Corporate Mission Statement......................................................................................................4Marketing Objectives...................................................................................................................5Target Markets.................................................................................................................................6Positioning.......................................................................................................................................6Marketing Mix Strategy...................................................................................................................7Services strategy..........................................................................................................................7Pricing strategy............................................................................................................................8Distribution channels (Place).......................................................................................................8Promotional strategy....................................................................................................................9People, Packaging, Programming, Partnership................................................................................9Packaging.....................................................................................................................................9Action Plan....................................................................................................................................10Monitoring Procedures..................................................................................................................10Reference List................................................................................................................................12
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2MARKETING PLANSituation AnalysisIssues StatementThe company deals with products that help in taking care of the skin of the consumers.The ingredients of the products are mainly natural and does not constitute of any harmfulchemicals that may result in damaging of the skin. Currently, the organization consists of a CEO,an Operations Manager, Sales Manager, Marketing Assistant, five Customer Sales Officers andfive Administration staffs. The products of the company are mainly sold in the health storesacross the country along with their own websites that help them in selling online. The internal issues of the company are that it wants to expand its business with the help ofefficient human resources so that the marketing of the products can be done in an organizedmanner. It will help them in increasing their customer base.The external issues are that the company wants to sell more through the online platformby exploring the opportunities that are present by optimizing the search engines and increase theuse of the social media. This will help them in increasing their share in the market to a highernumber by identifying new markets where the chances of selling the products are huge(Hollensen 2015). PoliticalPressure from thegovernmentinaccepting new reformsStressonmanufacturing ecofriendly productsEconomicThe rate of inflation ishigh in the presentmarketTheeconomicrecession has affectedthe nature of thebusinessSocialAged population is thehighest purchaser ofthese productsThe women areinterested in it becausethey like to take careof their skin
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3MARKETING PLANTechnologicalThe company has agood research teamwho develops productsin an innovativemannerThe use of naturalingredients has helpedin upgrading theproducts and beingrecognized by theconsumersEnvironmentalThe changes in theclimate has affected ingetting hold of thenatural ingredientsManufacturing theproducts are done byusing green productsLegalCode of Practice has tobe followed by thecompany so that it canhelp in minimizing therisk of breachingregulatory provisionsThe employees will actin a professionalmanner in accordanceto the code of conductwith the customersThe promotions for thecompany will be doneaccording to the codeof ethics by using thechannels over whichthe company has acertain level of control
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