Marketing Plan for Samsung Galaxy A7 (2018)

Running head: MARKETING PLAN
Marketing Plan
[Samsung]
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1MARKETING PLAN
Executive summary
This is a marketing plan for Samsung Galaxy A7, 2018 version. It covers the essential elements
of a marketing plan to arrive at the conclusion section. The study observes both opportunities and
challenges for Samsung from various perspectives such as Environmental Variables, and SWOT
Analysis.

2MARKETING PLAN
Table of Contents
1. Company and Product..................................................................................................................3
1.1 Company................................................................................................................................3
1.2 Product...................................................................................................................................3
2. Target Market..............................................................................................................................4
3. Marketing Mix.............................................................................................................................6
3.1 Product...................................................................................................................................6
3.2 Price.......................................................................................................................................7
3.3 Place.......................................................................................................................................8
3.4 Promotion..............................................................................................................................8
4. Environmental Variables.............................................................................................................9
4.1 Technological/Competitive....................................................................................................9
4.2 Social/Cultural.....................................................................................................................10
4.3 Political/Legal......................................................................................................................11
4.4 Economic.............................................................................................................................11
4.5 SWOT Analysis...................................................................................................................11
4.6 Product Lifecycle and How that Affects the Marketing Mix..............................................12
5. Conclusion.................................................................................................................................13
References......................................................................................................................................14

3MARKETING PLAN
1. Company and Product
1.1 Company
South Korea's Samsung Group holds the reputation of being the most successful
globalizer of the previous generation. Only a two decades ago, very few would have imagined of
a success story, which Samsung has created. It has been into a transition from being a low-cost
original equipment manufacturer to a global leader in marketing, product design, R&D. The
brand that is now more valuable than Nike, Pepsi, or American Express. Samsung kept on
shining its Japanese system at the global or more specifically at the Western level in the last
twenty years. It has done it with its traditional low-cost manufacturing efficiency to constantly
produce high-quality products. The key to the success had been its constant focus on innovation.
The fact gets revealed into a homogenous workforce. Samsung called outsiders who were not
familiar with its culture and the language. Samsung introduced promotion, and merit pay to
promote a few young and talented professionals over seniors. Despite all such valuable facts,
Samsung like Haier in China, Koà §ƒ in Turkey, and Infosys in India, face a paradox. Facts those
have contributed to its success now requires to be reconsidered. The hybrid model that Samsung
has been using now needs a transition to a model, which is rich in diversity and decentralization.
It means Samsung now needs a more proliferation into the local culture to better understand the
demand factor of the country (Harvard Business Review, 2018).
1.2 Product
This report covers a marketing plan to advertise and facilitate the launch of Samsung’s
latest version of galaxy phones namely Samsung Galaxy A7 (2018). The biggest attraction of
this phone is three rear cameras, which collectively enables users to shoot pictures at maximum