Report on Marketing Plan for Cadbury
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Added on 2020-04-13
Report on Marketing Plan for Cadbury
Added on 2020-04-13
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Running Head: MARKETING PLAN 1Marketing Strategy: Cadbury Organization
MARKETING PLAN 2Executive Summary Each and every organization needs to create marketing plan, when it comes to introduce newproducts and services in the marketplace. This marketing plan assists the organization in bringingits products and services to the customers. It includes all the programs and marketing strategies,which are used for attracting the potential customers. This report is about preparing themarketing plan for Cadbury Company. Cadbury is one of the largest organizations inconfectionary industry, which is offering a wide range of chocolates and other confectionaryitems. First, the report will conduct brand diagnosis by analyzing its target customers,competitors and external and internal factors, which are affecting the growth of Cadbury.Moreover, it includes the marketing strategies of the company, like; business level strategy,corporate level strategy and functional strategy. In the next part, it will include the marketingplan of the company by analyzing the marketing mix tools, which consists of 7Ps strategies ofCadbury. In the last part, it comprises the marketing metrics for Cadbury, which are used asmarketing objectives of the company, like; market share, profitability, brand awareness etc.
MARKETING PLAN 3Table of ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................3Company Background.....................................................................................................................4Phase 1: Brand Diagnosis................................................................................................................4Target customers..........................................................................................................................5Market share.................................................................................................................................5Competitors..................................................................................................................................7Consistency of marketing mix with Strategic positioning of the company.................................8SWOT Analysis...........................................................................................................................9Phase 2: Marketing Strategy..........................................................................................................10Phase 3: Marketing Plan................................................................................................................12Phase 4: Marketing Metrics...........................................................................................................14Market Share..............................................................................................................................14Customer Satisfaction................................................................................................................14Brand Awareness.......................................................................................................................14Profitability................................................................................................................................15Conclusion.....................................................................................................................................15References......................................................................................................................................16
MARKETING PLAN 4Introduction Marketing Plan is an important document of any company that includes different aspects, whichare required for promoting and advertising products and services of organization. A companyprepares marketing plan, when it makes efforts to bring its products and services to themarketplace. An organization can be assesses by its strategic position in market as compared toits competitors. This report includes an extended marketing plan on one of the largestconfectionary organization all over the world, i.e. Cadbury. The company is introducing a newchocolate pack under its Cadbury Dairy Milk brand. The below report includes the discussion about the brand diagnosis about the brand and itsproducts and services. Under brand diagnosis, it consists of target customer, competitors,marketing mix and SWOT analysis for its brand. Furthermore, it includes the marketing strategyand marketing plan, which is created to promote the products and services among its targetcustomers. In its marketing plan, marketing mix tool is used that will be used by the organizationto attain its marketing strategies and marketing objectives. This will be the major focus of theorganization to develop an effective marketing plan, so that it can approach its mission andvision and achieve its predetermined objectives. Company Background Cadbury is a British multinational organization in the confectionary industry, which is owned byMondelez International since the year 2010. Founded in the year 1824, the organization isworld’s second largest confectionary firm after Wrigley’s and headquartered in Uxbridge, WestLondon. Currently, it is operating its business operations in over 50 countries all over the world.Cadbury is popular worldwide for its Crème Egg, Dairy Milk Chocolate, Roses selection box andsome other confectionary items. It successfully employs more over 45000 employees in morethan 50 nations. Cadbury is strategically positioned on fourth position among highest suppliers ofsugar and chocolate confectionary worldwide (Cadbury, 2017). From all the products, the mostsuccessful brand and product is its Dairy Milk, which was introduced in the year 1905. It hasbecome very famous melted chocolate in United Kingdom with other chocolates globally interms of profits and revenues. There are three major pillars in the success of company are suchas; higher quality, value of money and string advertisement and promotion process.
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