Marketing Strategies of Coca Cola Company

Marketing
Planning

Table of Contents
Marketing Planning..........................................................................................................................1
Introduction......................................................................................................................................1
1. SMART objectives of coca cola with different market segmentation....................................1
2. Determine marketing mix of coca cola...................................................................................3
Conclusions......................................................................................................................................5
References........................................................................................................................................6
Books and journals......................................................................................................................6

Introduction
The aim of research is to analyze the different marketing strategies of coca cola company
in becoming the world largest seller of beverages. Coca cola company is established from about
last 130 years and has grabbed the largest market area by providing them number of soft drinks
such as sprite, coca cola, diet coke, coca cola life, coca cola zerto, minute maid, dasani,
powerade, ciel, coca cola light, fresca, del valle, glaceau vitamin water, simply orange, glaceau
smart water, fuze, fuze tea, osewalla, honest tea, poerade zero, mello yello etc. the company has
enhances its packaging which makes product transport more effective by decreasing risks of
damage to the product. The purpose of the study is to improve the marketing strategy and
promotional strategy of coca cola company in order to attract large group of buyers which result
is generating more growth and revenue of the company. However, for promoting its product
globally coca cola is providing advertisements in different languages to different market
segments.
1. SMART objectives of coca cola with different market segmentation.
organisations objectives determines the goals to be achieved by Coca Cola company. For
achieving such goals various strategies and tactics are adopted by by organization in term to
achieve long term success . Decision making is a most important aspect of every organisation.
Main objective of coca cola company is to expand its business globally by providing innovative
products with creative packaging (Moreno-Munoz and et.al., 2016). Moreover, this company
focuses on enhancing sustainable development and growth in present as well as in the future.
SMART objectives of coca cola company are determined in following ways: -
Specific objectives: - Specifically it is determined that coca cola wants to expand its market
globally and has started owning various brands like Fanta, sprite etc. which has reduced its
competition in target market. However, specific objective of this company is to become a leading
beverage brand in the world by generating more and more profits.Measurable: - Coca cola
company aims to maximize long term shareholder return by focusing on overall responsibilities
regarding organisation undertakings. Moreover, by enhancing effectiveness, efficiency and
creativeness in manufacturing process more productivity is generated.Achievable: - Another
objective of coca cola company is to achieve global growth and generates more and more profits.
1