Internet Marketing: Elements, Tools, and Strategies

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Internet marketing
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INTERNET MARKETING
Table of contents
Task 1:........................................................................................................................................1
1.1 The elements of internet marketing......................................................................................1
1.2 The internet marketing mix..................................................................................................4
1.3 Internet marketing tools e-tools that will be used................................................................6
1.4 The interactive orders processing will work........................................................................7
Task 2:........................................................................................................................................8
2.1 The mechanics of search engine marketing.........................................................................8
2.2 Opt-in email marketing newsletter.......................................................................................9
2.3 Guidelines for online public relation..................................................................................10
2.4 Use of new digital media communities..............................................................................12
Task 3:......................................................................................................................................14
3.1 Secondary market research................................................................................................14
3.2 Online survey to check restrictions on the use of online services by the customers.........16
3.3 Electronic customer relationship marketing.......................................................................17
Task 4:......................................................................................................................................18
4.1 Internet marketing plan......................................................................................................18
4.2 Pay per click advertising....................................................................................................19
Referencing..............................................................................................................................20
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INTERNET MARKETING
Task 1:
1.1 The elements of internet marketing
Now a day's maximum business wants to flourish themselves in the world of the internet
because this is the only fastest way to reach customers or people world-wide. There is some
plans and strategy to flourish and to reach people. It might be the fastest way but also one of
the toughest jobs for that there are some important elements. If those elements are used
correctly then it can be effective (Abou Nabout and Skiera, 2012).
E-COMMERCE
E-commerce was first started in 1960 when electronic data interchange was brought in
business. The American national standards institute developed ASC X12 to preserve or share
documents by electronic media. When Amazon and eBay started their business in the 1990s it
brought revolution in the e-commerce industry. It made easy for the consumer to buy or
purchase items for endless amount online. File transfer protocol or web services are the
application for e-commerce business. This is the way to include business – business activities
and can be reachable by using email for ads. Now a days maximum companies directly entice
consumers via online by social media marketing. The e-commerce benefits speed of access,
easy accessibility, the vast range of goods which are an available and international reach
(Arnott and Bridgewater, 2012).
Online sales growth accounted that more than U.S third total retail sales in 2015. In 2015 web
sale was totaled $341.7 billon which increased 14.6% than 2014. Social media and mobile
devices are also conducted by e-commerce, and it showed the rise of business
The IT professionals are forced by the e-commerce rising to go beyond the infrastructure and
maintenance design which helps to secure consumers data privacy.
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INTERNET MARKETING
E-BUSINESS
In the Internet, e-business conducts the process of business. Selling and buying the process of
e-business. Some e-business website prefers online payments with customer services. It
contains a range of services and function. It develops services from Intranets and extranets.
Today businesses are thought as per as marketing on the internet to reach people widely. The
process of e-business to buy products from a manufacturing company a sell in a retail price to
the customers or the consumers directly. In e-business, a wide range of products is available
to the customers at a certain price which is less than the outer market. In 1997 October IBM
started the first campaign (Becherer and Halstead, 2004).
REMARKABLE CONTENT
For a successful internet marketing plan, we should create interesting content in our website
which will attract the reader. It can be a new website page, video podcast, blog post, webinar,
e-book, etc. For a small business, a blog can be set up which is one of the easiest processes.
The content should consist important information which will be useful for the readers. If the
content is interesting and attracts the reader, they are going to be share by the readers to their
friend, working place and family members by social media. This is the super effective
process of marketing.
OPTIMIZING SEARCH ENGINE
If the blog post or the content is made, then we should, go for sear5ch engine optimization.
The blog post should content keyword phrases which we can rank in Google. The keyword
should be included in blog title, Meta description, tags, heading and blog text thought. We
should ensure that the keyword is not stuffing and it is coming naturally.
SHARE THE CONTENT IN SOCIAL MEDIA
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INTERNET MARKETING
Nowadays the whole detailing work we do in online can get in social Medias. There are ways
and channels to share our work in social media they are Google+, Facebook, LinkedIn,
Twitter, Instagram, etc. For sharing, we should have, our social media links on our blogs,
post, eBooks, and website. For public share, we have to make remarkable contents which will
be share by the readers in their social media or another form of online networks. This means
the content should be easy for the reader to read and understand (Bigné‐Alcañiz et al., 2008).
1.2 The internet marketing mix
Merchandise and brand are the references of marketing mix product services which helps to
build up the strategy. Product strategies on marketing research are built as per as the customer
needs. The Strategy of online marketing is divided into two parts they are:
Fundamental features: Product information, availability, and criteria
Additional features: online reviews, video information. Technical assistant as a free service,
warranty on the products are the additional features.
The growth of product and are close to comparing and for that successful online promotion is
required. An organization should look upon the basic things given below:
1. Experience of purchase should be convenient and safe
2. Customer assistant should be online
3. Personalization
4. Requirements and technical issues need online support group
PRICE
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INTERNET MARKETING
At first, an organization should understand the demand and its price elasticity before coming
to the decision of pricing and for that reason the internet is a place where the price of any
product is transparent.
As any many organization is going for online retailing for that in the competition market, the
price is always facing a downward pressure, and this is creating pressure on conventional
markets or shops.
PLACE
In marketing mix, place is the important path by which a product reaches to the consumer.
Organizations use to plan to reach the consumer at much-minimized cost which becomes
easy for both the consumer and the retailer. In the marketing mix, the place element has been
changed by the internet. There are five division of purchase point sites which are controlled
by sellers, sites which are seller oriented and hosted by the third party and sites which are
consumer seller neutral and also hosted by the third party. Internet has played a major role for
the distributer to change the distributing channels; now it's up to the organization that how
they will supply the goods through direct deliveries to the customer or by intermediaries or
both of this option can be adapted by the organization (Christodoulides, 2009).
PROMOTIONS
The organization should look after the marketing communication for the advertisement and
promotion of the product. The strategies include of promotion elements like customer
contact, direct marketing, sales promotion, public relation and the .
The communication strategy is the most important part of the marketing mix. The Internet is
the process or way to connect the consumer with the product details or features. The internet
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