Internet Marketing - A case study of Smart Restoration Limited

Internet Marketing- A case
study of Smart Restoration
Limited

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
1.1 Elements of Internet Marketing............................................................................................1
1.2 Evaluation of Marketing Mix................................................................................................2
1.3 Compare marketing tools and e- tools..................................................................................3
1.4 Working of interactive order processing ..............................................................................4
PART-2............................................................................................................................................4
2.1 Brief of different kind of mechanism of internet marketing.................................................4
2.2 About email marketing newsletter........................................................................................5
2.3 Meaning Online Public Relations and uses of digital marketing..........................................6
2.4 Use of Digital Marketing in Smart Restoration Ltd..............................................................7
PART 3............................................................................................................................................8
3.1 Create a Marketing Research of customers on their online shopping behaviour..................8
3.2 Survey on what encourages customers to buy online...........................................................9
3.3 Poster on 'Use of Electronic customer relationship marketing '..........................................14
4.1 Internet Marketing Plan for the Smart Restoration Ltd......................................................14
4.2 Presentation on Pay per click advertising...........................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Internet marketing refers to advertising and creating marketing by using various tools
like, email and web applications where direct sales occur and develop the market of every
business. In the present case study of Smart Restoration Ltd which is specialised in buying and
selling used & refurbished office furniture systems (Auger and et.al., 2015). The present
assignment shows the importance of internet marketing in business entity. It helps to developed
the industries and it help to grow the business. The project involves the graphical representation
of customer behaviour for online shopping. This assignment involves the importance, nature
elements of marking through internet. The present study shows the importance of pay per click
advertising.
PART 1
1.1 Elements of Internet Marketing
The internet marketing refers to that online powerful tools and technological
methodologies that provide services and goods through internet. Internet marketing is that online
strategy where large amount of marketing opportunities more than traditional marketing are
available on internet (Fjell, 2010). Digital marketing is concern with the online where the
internet is the basic element in the business. It is based on that social media strategy where large
no. of companies and brands are directly connected with their customers.
Digital marketing- IT refers to a marketing of goods and services by using the digital
technologies mainly internet and also mobile phones. It is helpful in doing the promotion of new
products or services with the help of electronic media. In electronic media includes emails,
websites etc.
E- commerce- It is transaction of purchasing and selling things online. E- commerce is regarded
as a purchasing ns also selling of services and goods over an interned it is divided among the
three various categories such as Business to consumers (B2C), Business to Business (B2B) and
Consumer to Consumer (C2C).
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E- business- It is a business of process on Internet. In the electronic process of business involves
of selling and buying, serving of consumers, managing and control productions, sharing
information etc. IT can be used in nay kind of business.
There are some advantages of digital marketing which are given below as above:
 It is helpful in rising an effectiveness and efficient of marketing related activities.
 It helps in making the business more flexible.
 Firm can connect with its dealers and also some other firms.
 It is helpful in minimizing the cost as well as some other problems.
 From this, from can capture or target more market.
Smart Restoration Ltd used the digital marketing by social networks,websites, emails and
many other different application. E- business is an effective application of communication as
well as internet technology under an area of business (Kwon, 2011). In order to attract large
number of people, this cited firm do the digital technology. The micro environmental
components impacts on marketing plan of Smart Restoration Ltd. which require to use an
advanced or new technology.
1.2 Evaluation of Marketing Mix
The digital marketing is basically same as strategy of marketing mix. Where it simply
involves price, place, product and promotion through internet (Lloyd, 2013). It also involves
people, physical evidence as a marketing plan with online services. The online marketing mix
will help the Smart Restoration Ltd to build their online customers.
Digital Market Product: It is considered as a part where tools of product making
decision involves the product life cycle, essential three levels of product. In this proper
description of product were arise. Under this, it is necessary to the Smart Restoration Ltd. to
adopt and using the latest technology in order to increasing productivity and profit level of cited
business firm.
Digital marketing Place: It describes the location where the Smart Restoration Ltd.
manufactures and provide the goods or products in a tangible form or even intangible service by
using of internet (Rodriguez, Dixon and Peltier, 2014). The quality and quantity is demand basis.
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Smart Restoration Ltd opens it stores every where so that people can easy buy its services in an
effective way. With the help of digital technology, it provided its services through E- commerce
or online website. It helps in consuming time and cost of consumers.
Digital Marketing Price: The price is referring to that amount of money which is given
by the customer through internet. The company sets low price of products in the earlier days As
the market share increase the Smart Restoration Ltd. require to ask for the extraordinary prices to
of their new or innovative products through internet. The Smart Restoration Ltd makes an
effective pricing strategy plan so that it can provide its services to people at reasonable cost. This
cited business firm makes its better pricing policies.
Digital Marketing Promotion: It involves the system where popularity of Smart
Restoration Ltd products are providing through internet.(Sharma, 2015). It considers many other
ways like search engine optimization approach etc. It involves a way where communication with
customers through internet. Smart Restoration Ltd gives its promotion with the help of social
networking sites, televisions, newspapers etc.
People- The main focus of consumers on brand. In the marketing mix, it is a new
element. Under this, the staff members of Smart Restoration Ltd communicate with consumers
and its other stakeholders at the time of selling, post- sales interaction with them.
Process- Under this, methods and process which are used by the Smart Restoration Ltd
uses to order to accomplish its all marketing functions. It is necessary that in process of Smart
Restoration Ltd, there should be be arise any issue.
Physical evidence- In addition to online, this element of marketing mix defines an
consumer experience with online website. So, from this consumers can easily buy the products
and use services of Smart Restoration Ltd organisation.
Market segmentation Benefits: The division of small general markets in homogeneous
groups. It is also known as micro-marketing, the segmentation provide group in several bases
like, preferences, demographics, age, gender, occupation, lifestyle etc. It is more efficient and
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effective as a business nature. it helps to assess repose and which are more profitable in
advertising and programming.
1.3 Compare marketing tools and e- tools
The preparation of e- marketing companions that electronic tool which is provide to
achieve the online marketing objectives of company. The marketing plan is part of traditional
marketing that is use to access the market through internet (Simmons, 2016). It helps the
organisation to boost the marketing through online tools and electrical techniques. It works on
the basis of ease-of-use, it is a relation-shipbuilder, it analyses tracking capabilities of company.
The Smart Restoration Ltd required to use the online marketing by using these initial steps:
Company Website: Maintaining of company profile or website in internet has a vital
role in organisation. The site is use to build brand, and helps to launching new products and
utilize the other marketing tools. The website is a way which give opportunity to connect with
customers, and allow to build market online.
Online Distribution and payment processing: The distribution of products, goods and
services by online way and directly connect with customers (Tiago and Veríssimo, 2014). The
organisation chooses the online channels of distribution and accept payment processor. The
company need to accept the online way to sell the products and ask for them online payments.
Lead generation and response collection: It is kind of forms that increase the marketing
area of list of marketing. Tools are usually implemented on website where the choices of
products are available.
Online Advertising: It refers to the method like Google AdWords and Facebook Ads it
helps to give the opportunity the target the entire specific demographics. Online advertising used
to search and placed the specific targets through internet (Wagner, J. 2014). Online advertising is
that base of the online marketing where the seller introduces their product by their own created
website.
The main target customers of Smart Restoration Ltd are offices because this firm deals in
selling of furniture. So, in offices there are more need of furnitures. In context to this, it gives
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