Marketing Planning for Tommy Hilfiger

Task 2
Marketing Planning
for Tommy Hilfiger

Tommy Hilfiger
 He was born on 24 March 1951.
 Started the company in 1970.
 One of the most recognized brands in fashion industry.
 Expanded in 1992 for women and perfumes.

2.1 Main Barriers in Marketing Planning

Cont...
Culture barrier
 Organizational culture will affect the performance of
the employees in a big way.
 This will occur when the managers or directors of the
company are having lack of belief.
Environmental barrier
 This will include the social, legal, environmental,
political, economical and technological norms and the
regulations associated with them.

2.2 Overcome the Barriers of Marketing Planning

Cont...
Feedback
 For effective communication and to avoid further problems
feedback is very necessary.
 According to the situations, the company will conduct the
survey or conversations with the colleges.
Change
 Changes occurs when the marketing plan is not fulfilling
requirements of company.
 Tommy Hilfiger have to defined goals which are very specific,
measurable and attainable.

REFERENCES
Books and Journals
 Payne, A., Frow, P. and McDonald, M., 2013. Marketing Plans
for Services: A Complete Guide. Wiley.
 Perreault Jr, W., Cannon, J. and McCarthy, E. J., 2013. Basic
marketing. McGraw-Hill Higher Education.
Online
 Ruth M., 2017. How to Handle Ethical Issues in the
Workplace.[Online]. Available through:
<http://smallbusiness.chron.com/handle-ethical-issues-
workplace-10157.html>. [Accessed on 27th June 2017].