This presentation discusses the primary techniques for below-the-line promotion and integrated use in promotional strategy for Westfield Stratford City, the largest urban shopping centre in the European Union. It covers loyalty programs, coupons, rebates, sponsorship, and free sampling, as well as the use of app-based marketing and SMS/MMS methods. The presentation also includes a discussion of how to develop a promotional plan for a business and integrate promotional techniques into a promotional strategy with SMART objectives.

Discover below-the-line promotion techniques and integrated strategies for Westfield Stratford City. Develop a SMART promotional plan for your business.

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Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategy

Communications Theory

Pamantasan ng Lungsod ng Maynila

5182 advertising and promotion

PowerPoint Presentation

This presentation discusses the below the line marketing techniques such as direct mail, door to door, and exterior, along with loyalty programs, promotional pricing, and trial use or free samples. It also talks about M marketing and its impact on below the line techniques. The promotional plan development process is explained, along with the SMART strategy and objectives, budget, and integration of promotional activities into the strategy. The techniques to measure the campaign effectiveness are also discussed.

Below the Line Marketing Techniques and Promotional Plan

This presentation discusses the primary techniques for below-the-line promotion and integrated use in promotional strategy. It explains the importance of BTL promotional techniques and how they can help businesses save costs. The presentation explores different BTL techniques such as direct marketing, coupons, sponsorship, and free sampling. It also covers M marketing and its benefits. Additionally, the presentation discusses the development of a promotional plan, integrating promotional techniques into promotional strategy, and SMART objectives. Finally, it explains the technique for measuring effectiveness of promotional campaigns.

This presentation discusses the below the line marketing techniques that can be used to develop brand image and ensure strong brand recognition in the market. It also talks about M Marketing and how it can be used to boost sales and improve revenue. The presentation further explains the steps involved in developing an effective promotional plan and how to integrate promotional activities into a SMART strategy. It also covers the objectives, budget, and techniques to measure the campaign effectiveness.

Below the Line Marketing Techniques and Promotional Plan for Westfield Complex

Learn about the below-the-line promotional techniques that Westfield Complex can adopt to increase sales and customer base. The presentation also includes a promotional plan, SMART objectives, budget, and techniques to measure the effectiveness of the campaign.

Below-the-line Promotional Techniques for Westfield Complex

This presentation discusses the different below the line (BTL) promotion techniques used by Westfield Stratford City such as public relations, direct marketing, internet, events, promotional campaigns, and loyalty programs. It also explores the impact of mobile marketing on BTL promotion in the future. The use of BTL techniques within an integrated promotional strategy for Westfield is also discussed.

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategy

End of preview

5182 advertising and promotion

Below the Line Marketing Techniques and Promotional Plan

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategy

Below the Line Marketing Techniques and Promotional Plan for Westfield Complex

Below-the-line Promotional Techniques for Westfield Complex

Promotional Plan for Westfield Stratford City using BTL Techniques

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategy

End of preview

5182 advertising and promotionlg...

Below the Line Marketing Techniques and Promotional Planlg...

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategylg...

Below the Line Marketing Techniques and Promotional Plan for Westfield Complexlg...

Below-the-line Promotional Techniques for Westfield Complexlg...

Promotional Plan for Westfield Stratford City using BTL Techniqueslg...

5182 advertising and promotion

Below the Line Marketing Techniques and Promotional Plan

Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategy

Below the Line Marketing Techniques and Promotional Plan for Westfield Complex

Below-the-line Promotional Techniques for Westfield Complex

Promotional Plan for Westfield Stratford City using BTL Techniques