Marketing Positioning And Repositioning Strategies of Apple

Running head: APPLE INC.: ANOTHER NAME OF INNOVATION
APPLE INC. : ANOTHER NAME OF INNOVATION
Name of the Student
Name of the University
Author note

APPLE INC.: ANOTHER NAME OF INNOVATION1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Product type...........................................................................................................................2
Product repositioning strategies.............................................................................................2
Current market position..........................................................................................................2
Desirable market position......................................................................................................2
Efforts of repositioning..........................................................................................................2
Reason for positioning...........................................................................................................3
Reason for repositioning........................................................................................................3
Conclusion..................................................................................................................................3
References..................................................................................................................................4