Roles and Responsibilities of Marketing Functions

Marketing presentation for
White Rose company

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
P1. Roles and responsibilities of marketing functions:...............................................................3
P2. Interrelation between the marketing and other departments of the company:......................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing refers to the process and practices of the company to increase the sales and of
the business by applying various innovative ideas. It involves the activities of buying and selling
of products and services. Marketing is the process of maintaining good and effective relations
with the customers so that the company could satisfy their needs and wants as per their
requirements. This report explains about the marketing essentials of the business of white rose
company. It is the largest company which wholesale and distribute the food items in the new-
york. This file explains the various roles and responsibilities of the marketing functions of the
white rose company. It analysis the interrelationship between the marketing and other
department of the company.
P1. Roles and responsibilities of marketing functions:
Marketing basically encompasses all the activities which helps the organization to
advertise and thus promote their products on the large platform and achieve their business
objectives. The major functions of the marketing includes.
Market research
This is one of the significant function of marketing. In this, the white rose company
gather various information about the market trends, strength and weakness of competitors,
suppliers etc. and thus use that information for various aspects of the company. The major role of
marketing in this function in White rose is to collects the statistical and analytical information of
the market, customers needs and thus define the strategy which will fulfil their expectations
(Kotler, P., and et.al., 2017). Besides this, the major responsibility of marketing in White rose
company is to coordinate the various activities of the market and hence coordinate with the
various department to achieve the goals of company.
Product development
This is another most important function of marketing. In this, the management of White
rose company is involved in producing the innovative products which will suit the needs of
customers. Once the data is gathered through market research, the role of marketing in this
involves using that information and thus mould a product in such a way that will fulfil the
demands of customers. This helps White rose to enlarge their customer base (Kotler, P., and
et.al., 2015). On contrary to this, the major responsibility of marketing in product development
within this company is to assess the customer response and thus solicit their feedback through