Principles of Marketing: Importance, Purpose, and Strategic Plan

This presentation discusses the principles of marketing, focusing on the importance and purpose of marketing plans. It also explores the strategic marketing plan of JD Sports, a fashionable sport retail equipment company. The presentation covers topics such as the role of marketing plans, the objectives of marketing, and the strategic vision and mission of JD Sports.

Marketing
Principle

Content
Introduction
Marketing plan
Purpose of marketing plan
Importance of marketing plan
Strategic marketing plan
Conclusion
References

Introduction
The term marketing can be defined as an action or set activity that is related with market
research and it is used for enhancing sale of organisational product and services in
business environment. The main motive of marketing process is to meet with requirement
of potential customers through understanding needs and wants of customers as well as
market trends. This report is composed from point view of JD sports that is known for its
fashionable sport retail equipment

Marketing Plan
The term marketing plan refer to the procedure that provides clear and essential details
for each action that is related with business and take place with in future to
complete task and operations according to decided steps. This is the role and
responsibility of manager for identifying and formulating plans and transfer
essential information among all departments who engage in organisational process.

Purpose of Marketing Plan
The major purpose or aim of marketing plan is to develop and set a specific course for
marketing team that is designed to achieve organisation goals and objectives in
minimum period. Goals of marketing are generally decide for accomplishing and
align those objectives that lead management to grow and develop in international
market. So JD Sports formulate marketing plan to enter into overseas market.
Moreover, with imperative study about strategies it is also easy for increasing
customer base and market growth in the market.

Importance of Marketing Plan
To overcome from future uncertainty- The main benefit of marketing plan is to
overcome from uncertainties in market that impact on growth for business. So with
decided marketing plan it is easy for management to gain better results as per
completing work through decided steps.
To achieve objectives- With decided marketing plan it is easy to accomplish objectives
through completing all work as per decided steps that is impacting on management
functions and operations.

Strategic Marketing Plan
Strategic Marketing Plan Explanation
Vision The vision of JD Sports is to be the most revealed in organization in
global world within a competitive market.
Mission The mission of JD Sports is to turn out to be notable games design
retailer in Joined Realm by providing different scope of items to its
clients with their shopping encounters, quality and administrations.
Objective The primary reason for directors of JD Sports is to be more attractive
than crude in the strictest talking sense for expecting to deal huge
number of completed products that outcomes in boost of benefits

Strategic Marketing Plan
Website The sites for JD Sports retail organization is
www.jdsports.co.uk which depicts the full insight
about association.
Scope and Size The directors of JD Sports is driving mentor and sports
style retailer in Joined Realm with many restricted
version and select structures when contrasted with
Adidas, Firsts and Nike.

Strategic Marketing Plan
Strategy The technique indicates as the capacity to anticipate
the future objectives in current years for achievement
of accomplishment through their serious systems.
Administrators of JD Sports execute this to create
client relationship through providing subjective
merchandise. It is additionally disclosed underneath
regarding supervisors of JD Sports are as per the
following:-

CONCLUSION
From the above discussion it have been concluded that principles of marketing
plays major role in accomplishment of organisational goals and objectives to
sustain in perfect competition market. This project covers seven elements of
marketing mix which are product, price, place, promotion, people, process and
physical evidence. Apartly, it explains various categories of market strategy based
upon segmentation, targeting and positioning. This project further describes
secondary data research of an organisation on the basis of its strategic marketing
plan through vision, mission, objectives, and marketing strategy.

REFERENCES
• Abedi, G. and Abedini, E., 2017. Prioritizing of marketing mix elements effects
on patients’ tendency to the hospital using analytic hierarchy
process. International Journal of Healthcare Management, 10(1), pp.34-41.
• Armstrong, G.M and et. al., 2018. Marketing: an introduction. Pearson UK.
• Barrett, H. and Weinstein, A., 2015. Corporate entrepreneurship, the marketing
mix, and business performance. In Proceedings of the 1997 Academy of
Marketing Science (AMS) Annual Conference (pp. 144-150). Springer, Cham.

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