Assignment on Marketing Principles and Practice
Added on 2020-06-05
11 Pages1515 Words49 Views
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MarketingPrinciples andPractice
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Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1Introduction of products..............................................................................................................1Literature review.........................................................................................................................2PART 2............................................................................................................................................5Covered in PPT...........................................................................................................................5RECOMMENDATION...................................................................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................5
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INTRODUCTIONMarketing is an ongoing process which is used by an organization to promote their goodsor services across the international boundaries in order to acquire maximum profit by fulfillingthe consumer needs. Apple is one of the famous enterprise in telecom industry due to theiradvanced products (Child, 2015). Thus, assignment is going to highlight the significance ofmarketing concept for large business and techniques used by firm to promote their innovativeproducts. Influence on decisional process of buyers due to changes in several other factors arealso outlined in this project. PART 1Introduction of productsApple is a very large association by having its branches across the world and engaged indesigning electronics items, computer software or various other qualitative products. However, itis an American multinational technology organization whose main motive is to introducenumerous of creative goods in order to generate maximum return on their investment bycapturing minds of customers. Along with this, most significant product which is designed bythis company are ; iPhone, smartphone, iPad tablet, modern computers with advanced features,iPod portable media player, smart watches, TV, and so on. Hence, it is analysed that thisenterprise is engaged in manufacturing number of electronics items in order to expand theirbusiness at global level. (Source:- APPLE LIQUIDATION SERVICES, 2017)1Illustration 1: APPLE LIQUIDATION SERVICES
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Literature reviewa) Use of marketing conceptsAccording to Jobber and Ellis-Chadwick, (2012) it is stated that selling of goods is not aneasy task because it requires an appropriate strategies or tools to promote products across theinternational boundaries. In fact, apple is a very popular brand and having their positive image atglobal marketplace due to their outstanding plans for marketing activities. Therefore, anorganization is using number of modern technology to capture the minds of local as well asforeign clients in a minimum time period by fulfilling their needs or demands. However,according to survey report it has been understood that while making marketing plan anassociation is considering necessary factors in order to acquire maximum return on their initialinvestment. (Source:- Hughes, 2012)Thus, some of the essential concept of merchandising department which plays a verycrucial in development of an organization is describing as follows:- Production orientation:- According to Malekoff, (2015) it states that manufacturingdepartment of selected firm ignored choice or taste of customers because their mainobjective is to design qualitative products in order to launch goods with advancedfeatures. Thus, this terminology shows the designing policy of an organization and their2Illustration 2: Apple quarterly revenue
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