Marketing Essential of ALDI - Doc
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Added on 2020-10-05
Marketing Essential of ALDI - Doc
Added on 2020-10-05
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MARKETINGESSENTIAL
INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function........................................................1P2 Roles and responsibilities of marketing relate with organizational context......................3TASK 2............................................................................................................................................5P3 Comparison between marketing mix of different organization........................................5TASK 3............................................................................................................................................1P4 Marketing plan..................................................................................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................5
INTRODUCTIONMarketing is a continuous process whose main objective is to promote organizationalproducts or services across the international boundaries in order to generate maximum return ontheir investment. In fact, company needs to make changes as per consumer needs or demands foracquiring their trust or loyalty for establishing their image at marketplace (Cooper, 2012). ALDIis a most successful retail organization and engaged in manufacturing grocery items to theirdesired customers. Beside this, managers of business entity is trying to expand their businessacross the globe by coming with creative ideas and adopt modern methods of marketing.Therefore, assignment is going to throw lights on major roles and obligation of promotionaldepartment and its interrelationship with other departments. Along with this, showingcomparison between marketing mix of two retail organizations in order to understand itssignificant at workplace. Furthermore, an appropriate marketing plan is also outlining in thisproject for attaining targets in a defined time frame by considering necessary facts or figures aswell as factors. TASK 1P1 Key roles and responsibilities of marketing functionALDI is a most popular retail association by having its outlets in number of countrieswhich is around 10000 stores and succeeded in gaining maximum return on their investment.Along with this, trying to cope up with complex situations by making impressive plans andstrategies. It is essential for organization to focus on their marketing plans to promote their goodsor services across the worldwide marketplace. Basically, marketing is a term which is engaged inconducting several useful or advanced programmes and sessions to inform entire public aboutthe specific products in order to maximize the revenue (Dibband Simkin, 2013). Their mainobjective is to increase the company sales with the use of advanced technology by attractingconsumers with unique ideas and thoughts. Beside this, users are playing a very eminent role inmarketing activities because products are finally consumed by them only. Hence, it is essentialfor ALDI to focus on their marketing activities by taking correct initiatives. Thus, some of themajor roles and responsibilities of marketing department are described as follows:- Understand consumer needs:- Users are seen as most indispensable factor for companysuccess because products are consumed by them only. Therefore, ALDI is focussing inunderstanding the actual requirement of clients to design products as per their choice or1
preferences. Thus, marketing department is using various tools for analysing the taste orbasic needs of distinct users in order to manufacture goods such as; requisite to create ahealthy relationship with various users by having conversation and so on. This activity isdone by sales team only because they are involved in marketing activities. For instance;need to conduct internal surveys for directing the strategy designer towards correct path.Moreover, social sites are also used by an enterprise to create social networks by havinghealthy interaction. Track trends:- According to current situation it has been understood that market of anassociation is fluctuating in every month due to changes in several elements such as; legalnorms affects the company policy and so on. Marketing team is liable for tracking thecurrent trends and changes which might occur in global environment in order to assistother department of an organization to accomplish the business activities as perreformation in other components. Along with this, tracking trends is beneficial forcompany because it helps in controlling the possibilities of losses by understating therequirement of users (Malhotraand et. al., 2013). Monitoring of competition:- ALDI is getting succeeded in attaining their set objectivesby analysing the rivalries strategies in order to make changes as per requirement.Monitoring process helps in identifying the hidden problems, competition, current marketfluctuation, currency rate and so on. As a result it helps marketing department of anorganization while making final decisions by considering necessary facts or figures. Forexample; policies of IKEA is analysed by ALDI marketing department for manufacturingorganizational goods. Management of marketing budgets:- Finance management is essential foraccomplishing organizational activities in effective manner because expenses areoccurred at workplace while promoting goods across the international boundaries. In fact,it is essential for marketing manager to manage promotional budgets so that they canmaximize their company sale by conducting various awareness sessions. Additionally,management aids in controlling extra cost or expenses (Baines, Filland Page, 2013). Measure the ROI:- According to this element marketing department of an organizationis worried about their return by understanding each or every aspect. In fact, their mainmotive is to acquire maximum return on their investment by promoting goods or services2
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