Marketing Principles and Techniques Assignment - Apple Inc
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Added on 2021-01-01
Marketing Principles and Techniques Assignment - Apple Inc
Added on 2021-01-01
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Marketing Principles andTechniques
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3MAIN BODY.........................................................................................................................31.1 Define marketing and diverse activities that are been followed by the firm to promote agood marketing approach.......................................................................................................31.2 Explain market segmentation as a tool to identify customers. Give examples of thedifferent market segments your business attracts...................................................................41.3 explain the marketing mix and apply it to your products.................................................42.1 Explain the aims of research and market analysis...........................................................52.2 Describe market research methods and identify the most suitable for your organisation52.3 Outline the market analysis tools that can be used...........................................................6TASK 3............................................................................................................................................64.1 Describe the method used to e market the product and services......................................64.2 how companies manage to maintain the online image.....................................................7TASK 4............................................................................................................................................73.1 Use the market research method to identify the market for the product and service......73.2 Interpret the findings of market research and analysis.....................................................83.3 Present findings to marketing team..................................................................................8CONCLUSION................................................................................................................................8REFERENCES ...............................................................................................................................9Books and journals.................................................................................................................9
INTRODUCTIONThe marketing is the major activity that is been followed by the firm that helps in thegood rise in the operations that helps in the rise in the effectiveness in the growth and operationsof the actions and the operations that are been followed by the firm. The marketing will help inthe development of the positive perception that help in good management of the businessoperations and activities that will help in the better rise in the customer satisfaction level that willhelp in the effective and good rise in the customer satisfaction level. For the report, iPhone fromApple Inc. is been taken in the context (McClements, 2015). The report will cover the basicconcepts of marketing and the diverse activities that are followed by the organisation. Themarket segmentation and marketing mix approach is been analysed. The importance of themarketing analysis and various market research methods are been discussed. Also, the marketingresearch tools are been analysed. Other than this, the concepts of e Commerce are been analysedits impact on the brand image of the firm is been analysed. The market analysis techniques arebeen taken in consideration and other than this, a market research is been presented to get theproper handling of the business activities. MAIN BODY1.1 Define marketing and diverse activities that are been followed by the firm to promote a goodmarketing approach.Marketing is the process of promoting the high quality products and services that arebeen manufactured by the firm that helps in a good rise in the customer satisfaction level andfurther leading to the generation of the high amount of revenue (Graber and et.al.., 2016). Thefirm will help in the effective management of the high level of the products and services that willhelp in suitable rise in the customer satisfaction and brand image of the firm. Various operations are been followed by the firm that will help in the good growth andexecution of the promotional activities that will be provided by the cited firm. Some majoractivities that are been followed by the firm are:Advertising: it is the promotional approach that is been taken in the consideration by theorganisation that help in good rise in customer satisfaction and meeting of the targetedgoals in a much effective and better way. This will support the showcasing of thefeatures and qualities of the products and services that are been offered by the firm. 3
Personal selling: In this the vendor sales the product and services which is beenmanufactured by himself to the customers on his own.Direct marketing: this is the extended approach of personal selling and involves theoffering of the product and services directly to the customers in return of the capital andrevenue.1.2 Explain market segmentation as a tool to identify customers. Give examples of the differentmarket segments your business attractsMarket segmentation is an approach that involve the selection of an specific segment ofthe market and thus will help in good rise in the customer satisfaction level. It involves theeffective handling of the business operations and actions that will help in the superficial growthand development of the business organisation (McClements, 2015). The market segmentationhelps in the good rise in the customer satisfaction and meeting of the targeted goals that supportsan effective rise in customer satisfaction level. Some major market segmentation approaches are:Behavioural segmentation: involves the assessment of how the product will be used and whatbenefit will it have on them.Demographic segmentation: it is based on the age race and ethnic background of thecustomers. This will add preciseness to the purchasing by the customer.Geographic segmentation: this segmentation is been held on the nationality or the geographiclocation of the organisation and its customers.Psychographic segmentation: it is based on the customers perceptions and valuation that isbeen hold by the organisation.1.3 explain the marketing mix and apply it to your products.The effective marketing mix helps in the good rise in the customer satisfaction andmeeting of the targeted goals. A good marketing mix will help in effective growth anddevelopment of the organisation, helping it to get proper and suitable revenue generation (Serrat,2017). The marketing mix of the cited business enterprise is as follows:Product:it is the most important commodity and is been taken in consideration by theenterprise to improve its performance. It can involve the good or a service offered bycompany.4
Price: it is the most crucial factor that decide the selling and purchasing of the productor services from an organisation.Promotion: effective promotional videos are to be handled that helps in the goodmanagement of the operations that will help in developing a good perception about theproduct in customers mind (Lees-Marshment, 2014.).Place: this is required to be taken in effective consideration by the organisation that willhelp in good rise in the customer satisfaction that will support a good accessibility ofcustomer for company.2.1 Explain the aims of research and market analysisThe major aim of the market research and analysis is that it helps in good rise in thecustomer satisfaction level that help in good rise in effectiveness of the firm. A good marketresearch will help in better rise in customer satisfaction and meeting of the targeted goals andobjectives that are been set by the business organisation for better growth and development.Besides this a good market research will help in identification of the proper management of thebusiness operation in the organisation.On the other hand, the the market research will help in the good rise in the compatibilityand meeting of the targeted operations that will help in good rise in the customer satisfactionlevel. Other than this, it will help in good rise in the knowledge about the actions and theactivities that are been followed within the firm. This will help the firm to grow and develop in abetter way and meet the customer satisfaction level.2.2 Describe market research methods and identify the most suitable for your organisationVarious market research methods are been taken in consideration that will help in thegood rise in the customer satisfaction level and thus facilitates a good growth of the businessorganisation (French and Russell-Bennett, 2015). Some of the major marketing research methodthat are been followed by the organisation are:Surveys: this involve the close ended questions that will help the user to choose from thegood handling of the business operations that will help in developing of the better insightabout the needs of customers.5
Questionnaire: this involves the set of questions based of the targeted operation that arebeen followed by the organisation that will help in effective rise in customer satisfactionand imparting of the knowledge and better insight.Interviews: this are one to one interactions that help in suitable management of thebusiness operations and meeting of the business operations in a better way. This helps ingaining the personal opinion of the person over a product or service in a market (Nowak,and et.al., 2015).For the current organisation , the methods of the survey and questionnaire will bebeneficial.2.3 Outline the market analysis tools that can be used.Various marketing tools are are been analysed by the firm that will help in the good risein the customer satisfaction level and better gathering of the data from the marketing process.Some effective marketing tools that can be analysed and evaluated are: Mixpanel: this is the marketing data collector that help in the good rise in the operationsand meeting of the operations that are been followed by the organisation that will helpin gathering marketing data from mobile ans PC's.Adword Grader: it helps in gathering the data based on the variables and thus help ineffective rise in the operations and actions and meeting of targeted actions and activitiesthat are been followed by the organisation.Formisimo: it effectively uses the online databases to get the appropriate data that willhelp in good rise in the customer satisfaction level and meeting of the business operationsand develop a better insight about the operations and meeting of the targeted goals andobjectives.TASK 34.1 Describe the method used to e market the product and servicesThe e marketing or online promotional approach helps in the good rise in the effectivepromotional capacity of the organisation (Tatlow-Golden and et.al., 2017). This will help in theeffective handling of the operations that helps in good rise in operations capability and meeting6
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