Marketing Principles for Business

MARKETING PRINCIPLE
FOR BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task..................................................................................................................................................3
Background and philosophy of organisation ..............................................................................3
Marketing strategies and how it increases segmented customer satisfaction .............................5
Reasons and implication of changes with competitors ...............................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing principles refers to ideas that form basis for most product promotion
strategies. These principles help in making aware about the company products to its end
customers. Companies use variety of marketing principles in order to optimize there market
performance of existing products and to help successful launch of new products in marketplace.
These are principles upon which product promotion strategies are based upon which help
companies in gaining competitive advantage over others. Apple is American multinational
company that develops, design and is in selling of consumer electronics such as laptops, phone
and others, computer services and online services. Present report will address to marketing
strategies adopted by company in accordance with marketing mix and how it helps company's in
increasing customer satisfaction. It will also throw some light on background/ philosophy of
chosen organisation and will lay reasons and implication of changes with that of competitors.
MAIN BODY
Task
Background and philosophy of organisation
Apple, was founded in year April 1, 1976 by college drop-outs named Steve jobs& Steve
Wozniak who brought vision of forming new company where it changed the way how people
viewed computers. Jobs and Wozniak ideas were based on designing computers that are small
and efficient enough for people to have them in their homes and offices. It was being formed as
business partnership between the two where companies first product was Apple I which was
being built and designed in Job's garage and was being sold without monitor, keyboard and
others.
With the launch of Apple 2 the computer industry was revolutionized by introduction of
first ever colour graphics in its system where sales jumped with huge numbers and was year
when Apple as organisation became public. Wozniak then in year 1983 left company due to
diminishing interest in day to day business operation of company where Jobs hired John Sculley
to be president of company which gave rise to controversy in lives of Jobs where it went on new
and big things and formed company named as NeXT & also brought Pixar which later on
became huge success in computer animation industry.
Plans of Jobs were all set in motion where its profits were becoming more and more.
Over the course of years Apple's market share suffered slowly after its peak in 1990 and by