Marketing Strategies of Apple Inc.

MARKETING PRINCIPLE
FOR BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task..................................................................................................................................................3
Background and philosophy of organisation ..............................................................................3
Marketing strategies and how it increases segmented customer satisfaction .............................5
Reasons and implication of changes with competitors ...............................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing principles refers to ideas that form basis for most product promotion
strategies. These principles help in making aware about the company products to its end
customers. Companies use variety of strategies related to marketing in order to improve market
performance of existing products which also takes into consideration how to launch new
products in marketplace. These are principles upon which product promotion strategies are
based upon which help companies in gaining competitive advantage over others. Apple is
multinational company based out of America that create, design and is in selling of consumer
electronics such as laptops, phone and others, computer services and online services. Present
report will address to marketing strategies adopted by company in accordance with marketing
mix and how it helps company's in increasing customer satisfaction. It will also throw some light
on background/ philosophy of chosen organisation and will lay reasons and implication of
changes with that of competitors.
MAIN BODY
Task
Background and philosophy of organisation
Apple, was founded in year 1976 by Steve jobs& Steve Wozniak who laid vision of
forming a company where it changed the way how people see computers. There ideas were
based on designing computers that are small and efficient which may help its customers to carry
easily whereever they want. It was being formed as business partnership between the two where
companies where its first ever product named Apple 1 was being built and designed in a garage
and was sold without keyboards, monitors and others
With the launch of Apple's next product the industry was revolutionized by introduction
of technology of colour graphics in its system where sales jumped with huge numbers and was
year when Apple as organisation became public. Wozniak then in year 1983 left company due to
lack of interst in business operation of company where Jobs than hired Sculley to take in charge
of company which gave rise to controversy in lives of Jobs where it went on new and big things
and formed company named as NeXT & also brought Pixar which later on became huge success
in computer animation industry.
Plans of Jobs were all set in motion where its profits were becoming more and more.
Apple's business suffered in the years betweeen 1990-1996 where it accounted to slow growth.