Marketing Principles

Running Head: Marketing Principles
mARKETING pRINCIPLES
Report
MAY 31, 2019

Marketing Principles 1
Table of Contents
1. Introduction..............................................................................................................................2
2. Industry Trends.........................................................................................................................2
3. Perpetual Map of Customer Segments.....................................................................................3
4. SWOT Analysis of OzCo.........................................................................................................3
5. Strategical Alternative Analysis...............................................................................................5
6. Recommendations....................................................................................................................6
References........................................................................................................................................7

Marketing Principles 2
1. Introduction
In the present era of technological development an organization needs to change the old pattern
of business or the traditional methods of producing goods. An organization needs to adopt the
technology to compete with the market competitors. If a company does not accept the
technological changes and adopt it in the business operations, the organization might loss its
market share or adversely affect its profitability in the future (AJ, 2015). This repost describes
the same situation with the help of a boat manufacturing company OzCo Boats. OzCo is facing
strong issues in its business because of its outdated technology in manufacturing boats. This
report includes SWOT analysis of the company and Ansoff Matrix analysis to better understand
the situation of OzCo. In the end of this report, a short conclusion has been added that helps the
company to deal with such situation.
2. Industry Trends
As there are large number of alternatives are available in the market in terms of new Boat
manufacturing companies who manufacture the boats with the help of latest technology, people
will reject the old designed and quality boats of the OzCo. However, the government is going to
place fewer restrictions on the use of traditional boats. Apart from this, the modern and
technological advanced companies want to buy the small boat manufacturing companies such as
OzCo. However, the company has opportunities to expand its business in overseas where there
are huge opportunities for finding a new trading partner for he business, but the company have
no ideas or experience to operate its business overseas. It means the company has to work to
improve its technology to survive in the boat market (Russell-Bennett, Rundle-Thiele & Kuhn,
2010).