SWOT Analysis and Recommendations for OzCo Boats

Running Head: OZCO BOATS 0
OZCO BOATS

OZCO BOATS 1
Contents
INTRODUCTION......................................................................................................................2
SWOT ANALYSIS OF OzCo BOATS.....................................................................................3
A. STRENGTH AND WEAKNESSES.................................................................................3
B. OPPRTUNITIES AND THREATS...................................................................................3
ANSOFF MATRIX................................................................................................................3
RECOMMENDATION AND CONCLUSION.........................................................................5
REFERENCES...........................................................................................................................6

OZCO BOATS 2
INTRODUCTION
OzCo Boats is boat business in Coffs Harbour, New South Wales conducting since 1961.
This boat was purchased by a family. They make boats with high quality luxury boats in
modest and these boats are hand made in traditional ways with the use of traditional
materials. Inspite of this they have no restrictions because government do not impose any
restriction on boat builders who are using traditional materials (as given in the case study). In
the entire discussion it will be discussed about SWOT analysis that is strength, weakness,
opportunity and threats of OzCo Boats, analysis of threats and opportunities which were
discussed in SWOT analysis, recommendations for OzCo Boats that they should pursue in
future.