Marketing Principles - Task 4

This presentation discusses the components of marketing mix, including product, place, price, promotion, process, people, and physical evidence. It also compares B2B and B2C sales, and international and domestic marketing. The presentation concludes with the opportunities for Vodafone to expand its business internationally and conduct B2B sales.

Marketing Principles
Task 4

Introduction
Marketing mix is the process of devising a plan that can be
used to promote and communicate the goods to the final
consumers. There are four basic components of marketing mix
which comprises of the product, place, price and promotion.
The extended version emphasises on people, physical
evidence and process of the company. Vodafone is a telecom
company which provides wide range of services and products
worldwide in form of internet packages, broadband facilities,
SIM cards, etc.

Marketing Mix
Components Geographic Segmentation Demographic Segmentation
Product 4G services in rural area 4G Routers for teens
Place India (rural regions) Worldwide
Price Economic pricing Market Penetration
Promotion Newspapers and television adverts Sponsorships in cricket matches
Process Easy process of availing services Plain and simple process by visiting
retail outlets
People Highly trained and efficient
employees
Efficient workers in handling
grievances
Physical evidence Perfectly maintained stores Highly established interiors

Let’s start with the first set of slides

B2B v B2C
Comparisons Business-to-Business Business-to-Consumers
Decision making process
The purchase process taken
in the B2B sales takes quite
large time to make decisions
B2C sales are quite quick in
nature and consumers uses
very less time in decision
making.
Profit
The profit derived from these
sales to the company is
relatively higher.
Quite time consuming in
making profit.
Number of transactions Single or few transaction Large range of transaction.
Content
Marketing and sales teams
require to create content for
the business sales.
Social media and
advertisement are the best
means in creating content

International v Domestic Marketing
Basis of Comparison Domestic International
Technological factor There is low advantage of exploring
new technologies
High amount of benefit associated in
using latest equipments.
Government regulations
Low amount of intervention from the
political parties and government
bodies.
High amount of intervention of the
government in form of imposition of
policies and restrictions.
Risk Associated
No or relatively low risk is
associated in conducting the
activities in the domestic market.
The company is not aware about the
laws and legislation of the native
country. Therefore, high amount of
risk is connected while operating the
business overseas.
Capital
Relatively small amount of capital is
required in comparison to the
operating business in foreign
boundaries.
High amount of investment need to
be made in entering a new market.

Conclusion
It can be stated that Vodafone has wide range of opportunities
present before it to expand its business internationally as well as
conducting a B2B sales. It renders the organization with huge
revenue. The marketing mix provides a clear description of the
marketing activities that needs to be pursued by the Vodafone.

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