Segments of Marketing

This presentation discusses the various segments of marketing, including age and tastes/preferences. It explains how these segments influence product development and marketing strategies. The presentation also covers the concepts of B2C and B2B transactions used by Vodafone. Additionally, it provides insights into international and domestic marketing and highlights the differences between them.

Marketing PrinciplesMarketing Principles
(TASK 4)

4.1 Segments of Marketing4.1 Segments of Marketing
On the basis of age:
Products are mostly influenced by the buying habits and preferences of this
segment. Company should keep a regular supply of products according to
the age category of consumers. For the products like Vodafone, major
focus will be on age group of 22-35 years customers if they are intending
to compe up with a data plan as they are active users of internet.
On the basis of tastes and preferences:
Vodafone should keep in mind that the tastes and preferences of
consumers influence the price so products should be made accordingly.
Similarly, for different types of plan, it is necessary to focus by identifying
taste and preferernces.

4.2 Coporate transactions which are4.2 Coporate transactions which are
used by Vodafoneused by Vodafone
B2C (Business to
Consumers)
B2B (Business to
Business)
In this concept, consumers buy the
products for personal
consumption.
Buyers have to make payment as
same as others are doing and it is
also a simple transaction.
This concept uses E-commerce to
directly deliver the products to
consumers.
In this concept, consumers have to
directly select the product from
company's site or online store and
choose payment option.
Here, the goods are purchased by
businesses for organizational
purposes.
This system is a complex one.
First, the product and payment
mode is selected and then through
proper logistic channels, delivery is
made.
In this, online system can be used
by business organization for
making the placement of order .
This is a complex business system
as compared to B2C.

4.3 International and Domestic
marketing
International marketing
Marketing activities which are spread beyond the limits of a country
termed as global marketing.
The area covered is broader and transactions are carried out
between two nations.
Government interference is also high as compared to domestic
marketing as both the nations and governing bodies of the same
are involved in this process.

Continued....Continued....
Technologies used in this marketing are latest and upgraded one.
The customers are diversified and a large variance can be found in
this type of business activity.
A detailed survey is requested as the foreign markets are involved
in this process.

Domestic marketing
The marketing concept is limited to geographical limits of country
so, it is known as domestic marketing.
The areas covered in these types of transactions are limited as the
limits are extended within country.
Government interference is also very less as only single public
body heads these transactions and also, the use of technologies is
also very much limited.

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