Marketing Principles & Practice

Marketing Principles &
Practice

TABLE OF CONTENTS
PART A...........................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Marketing management orientation............................................................................................1
CONCLUSION................................................................................................................................3
RECOMMENDATION...................................................................................................................3
PART B............................................................................................................................................3
REFERENCES................................................................................................................................4

PART A
INTRODUCTION
Marketing principles and practices include a procedure that includes the research of
products and accordingly designing the product in order to have product's development and then
promoting the product with the help of effective strategies(Camilleri, 2018). Present study is
based on the organisation Ryanair that is Irish airline founded in the year 1984 and at present this
airline is providing 225 destinations to its customers, having its headquarter at Dublin airport,
Ireland. From the slogan of this airline that is “Low fares, made simple”, it is been interpreted
that company is providing low fare air travel to its customers. Ryanair offers low cost, no frills
air travel to its customers and it is the best product that this organisation offers. Report will
include key marketing concepts that will carry marketing management orientation and societal
marketing orientation. Report will also recommend some improvements that Ryanair have to
adopt with its application.
Marketing management orientation
Figure:-1
1
Illustration 1: Marketing management orientation