Consumer Buying Decision for Ryanair Tickets, Food and Beverages

Marketing

 Consumer buying decision for the ryanair
new product which is tickets, food and
beverages.
 The reason for choosing this product is
because it is the thing which attracts more
customers and customers are influenced by
the food and beverages so ryanair is
focusing on tickets and food beverages.
 .
INTRODUCTION

Consumer decision-making process
 The decision of the consumer and its process involves the identification of the needs of
customers, collect information, evaluate possible choices and then help to take their
decision in buying. The behaviour of customers is determined by the psychological and
economic factors which are influenced by the environmental factors like cultural and
social values.
 The consumer deciding behavior could be a advanced procedure and involves
everything ranging from downside recognition to post-purchase activities. Each
shopper has totally different|completely different wants in their daily lives and these
square measure those wants that build than to create different selections. This renders
understanding and realizing the fundamental downside of the buyer method process for
marketers to create their product and services completely different from others within
the marketplace.