Marketing Principles Trading and Exchange - Desklib

Marketing Principles
Trading and Exchange

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company information:................................................................................................................3
Presenting the environmental factors related to the company: ..................................................4
Explaining company reacting to changes:...................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing activities of the company helps in promoting or selling of product or service to large
customers. The present report is based on Subway that serves the best fast food services across
the worlds. Moreover, affect of various micro environmental and macro factors will be analysed
in detail so that proper business strategies can be developed by the quoted company in the future.
Also, overview of the quoted firm will be presented properly so that working and products of the
firm can be identified. Lastly the study will analyse firm respond to various factors and
changes through various points.
MAIN BODY
Company information:
Subway is the largest food franchise in Australia that serves fast food that includes
sandwiches, salads, wraps, beverages etc. It also serves variety of topping choices that allows
customer to choose what topping they want. They are been known for using fresh ingredients,
and they have long time slogan as “ Eat Fresh” that attracted large number of customers.
Subway menu varies between the countries and it is mainly known best for its sandwiches and
salads. It operates in more than 100 countries and is headquartered in Milford, Connecticut.
Subway is committed for building customer satisfaction by offering high quality food through
exceptional services.
They believe in continuous improvement through team building and developing
innovative business practices in the working environment. Moreover, the subway brand has the
largest submarine sandwich that is located in more than 40,000 locations in the world (Simi and
Matusitz, 2017). As they grow they are focused in serving the delicious, fresh and ready to eat
sandwiches so that best customer experience can be provided. Moreover, there are number of
smaller units of subway operating in stores, truck shops, college and high school campus,
airports and other locations to offer seating area where customers can eat and enjoy their meals.
The chain of subway has undergone various changes so that they keep growing and
appeal to the customers such as ports at tables, new menu items, bread made without gluten etc.
(Steele and Roper, 2019).One of the marketing strategy that they have implemented is that the
logo has remained same since the first day it was introduced and only minimum changes have
been made over the years so that staying power can be maintained.