Strategies and Analysis of Subway

RUNNING HEAD: SUBWAY 1
Subway
Name
University

RUNNING HEAD: SUBWAY 2
Executive Summary
The project identifies the strategies followed by subway and how the company chooses to
implement them. Environmental analysis including PESTLE and SWOT, highlight major
internal and external issues. Subway began operating in 1965. The headquarters of the company
is located in Milford. The company specializes in submarine sandwiches.

RUNNING HEAD: SUBWAY 3
Subway
Introduction:
Fred and Peter opened the company, namely subway in the year of 1965. It was known as the
peter submarine sandwiches in those times. Submarine sandwiches were the specialty food that
the company served in those days. The company since then has grown to a mighty structure. The
name of the company was changed to the subway in 1966. The company now has its restaurants
in more than hundred countries. Main food item served by the company include sandwiches
along with salads and baked items (Lewis, 2019).
The main purpose served by the company is to deliver fresh food to its customers. Stakeholders
of the company, including directors, managers, franchise owners and staff members make sure
that they stick to the core mission of the company. The company has a very simple supply chain
structure to manage its process. The independently owned supply chain, allows the company to
ensure streamline operations and to hold people at each process accountable for their work.
Mission Statement
The mission statement of the subway is quite different from its competitors. The mission
statement is focused on freshness, customer experiences and positive word of mouth. The
mission of the company is to serve fresh and delicious sandwiches to its customers. The
delightful experience will consequently be shared among other friends by the customers who eat
fresh food at subway. The company strives to create an exceptional eating experience for its
customers. The company has differentiated itself from its other competitors by focusing on fresh
food items and creating a valuable experience for its customers.