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Individual Market Report

   

Added on  2020-12-09

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Individual market report
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INTRODUCTION Society is group of people which included in social interaction, more social group thosesharing similar social as well as geographical territory. In a society, there are large number ofpeople living of different culture (Durkheim, 2014). This report is based on B&M organisationand it is retail firm in United Kingdom. It wants to expand its business in Chinese market. Inmention report discuss about 5 P's of marketing and also their relationship with macro-environment. TASK Marketing strategy that will help to enter the Chinese MarketMarket of China is confutative lucrative for savy business that look for expand businessoperations. Under this, it is necessary to B& M organisation to develop its positive brand imageand also enhance visibility of services or goods. The online market of China dominated and thiscountry embraced digital revolution and also has biggest internet market penetration rate in orderto developing nation international. The customers of China purchase goods or service throughonline so it is necessary for B& M company to make business digitally. Same as Google, inChina Baidu has huge reach with 75% of the online investigation. In addition to this it is a searchengine of China. So, it is essential for B & M firm to be visible with landing page, third partyreferences and quality site (Frances, 2013). Marketing planMarketing plan is blueprint as well as document that outline marketing efforts and alsobusiness advertising for future context. Under this many different marketing activities areincluded in achieving particular objectives of the marketing with in specific period of time. Dueto globalisation, B & M wants to increase its market share; in this relation the firm starts itsbusiness in Chinese market as the country has strong economic condition. China's annual GDPgrowth is still tipped to exceed five%. The nation is world's number one trading andmanufacturer in terms of output. In this relation, B & M group requires to modify its marketingplan cause there is a huge difference between nature of environment of both countries. Thebusiness environment of the nation also get affected by several macro or external environmentalfactors, i.e. political, legal, social etc. 1
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