Marketing Strategy Solved Assignment Copy

MARKETING
STRATEGY

EXECUTIVE SUMMARY
Ariel is a name of detergent powder that is produces or manufacture by Proctor &
Gamble. It is a flagship brand of P&G which manufacture laundry detergent . This assignment is
related to marketing strategy and marketing that is a process of dealing with the internal and
external environment of a company by using various strategies or plans.
In this report discussed about the situational analysis which is explained by using
PESTEL analysis of various factors and through SWOT analysis. The competitive advantages
will be defined and evaluation of marketing strategies will be explained through, sales, trends,
profitability and growth. STP is also defined for Ariel and SMART objectives also set for
achieving its goals or recommendations will be provided. The process of marketing mix is
designed and marketing strategies are recommanded for them to gain or earn profit to achieve
their smart objectives.