This document discusses the key roles and responsibilities of the marketing function, the marketing mix of TESCO, and a marketing plan for the organization. It explains the importance of marketing in promoting business and increasing productivity. The document also provides insights into the current and future trends in marketing and the process of marketing followed by TESCO. It highlights the roles and responsibilities of marketing that relate to the wider context of the organization. The marketing mix of TESCO, including product, price, place, promotion, people, process, and physical evidence, is also discussed. The document concludes with a SWOT analysis of TESCO.