Marketing Strategy and Plan | Bear Nibble

Marketing
Strategy and
Plan
Bear Nibble

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Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................1
External Analysis.............................................................................................................................2
Customer Analysis...........................................................................................................................8
Internal Analysis............................................................................................................................10
Conclusion.....................................................................................................................................16
References......................................................................................................................................18
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Executive Summary
Bear Nibble is known as the smallest organization which provides different products to its
existing customers. The organization operates in different business segments. It provides its
customers with all facilities of better health and low calories in its products. This report mainly
focusing on the feasibility of strategies of Bear Nibbles. Internal and external analysis of the
organization is performed to understand the different internal and external factors which
influence the success of the organization in high context. PESTEL and Porter's five model study
is utilized to understand the different external factors, or SWOT analysis is utilized to understand
the core competencies and opportunities of the organization. Analysis of these factors helpful in
developing and implementing the successful strategies.
Introduction
Bear Nibbles is considered as an organization which is engaged in producing delicious natural
food products such as paws, yoyos, alphabites, and fruit nibbles. The quality of its products
makes it different from the other existing food organizations. It was established during 2009 with
its headquarter in London, GB, and England. In this paper, we will study about the internal and
external analysis of the organization by using different tools. This will help us in suggesting a
better strategic plan for the success of the organization. It is a private organization which is
considered subsidiary of Lotus Bakeries. It offers attractive food options to its customers so that
it can enhance its brand image in the eyes of people. It produced its products with gently baked
fresh fruit, whole grains and vegetables. This will enable the organization to produce health
conscious food with low sugar level. Till now, the organization is earning $17.7 million revenue
which enables it to bring latest innovative and tasty food products. The estimated employees of
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the organization are approximate 81 which makes it possible to compete in its existing market in
an efficient manner (Rothaermel, 2015). The main competitors of the organization are Mondelez
International, Kellogs, MARS, PepsiCo, and Nestle. It can be said that the dried fruit snacking
category in the UK has been faced a tremendous growth from last some year and benefiting
enlarge the different food products organization in the UK. Therefore, the main challenge in
front of the Bear Nibbles was to create engagement with customers. This will offer the
organization, functional as well as emotional benefits. The UK industry is considered the most
successful industry and is considered the fifth-largest national economy industry in the whole
world. There are a large number of industries contributes towards the economy of the US. It
operates under food and beverages industry of UK which is considered a larger industry as per
the revenue than other industries of the business sectors.
External Analysis
It is necessary to understand the external environment of the organization if it wants to survive
for a long time in its available market. External factors influence the profitability of the
organization in a significant manner (Eden, 2013). It is the key part of the planning of the
organization. The external environment of the Bear Nibbles can be understood by studying
following tools:
PESTEL Analysis
This tool is utilized to understand the macroeconomic factors of the organization which can be
helpful in measuring the external opportunities and threats. Its components are:
Political Analysis
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Generally, it is considered that the political environment of the UK is highly covered by the
policies and regulations formulated by the government in the country (Rachet, 2014). Great
Britain is considered as a constitutional monarchy for the country. Furthermore, the government
of the country also formulate some defense strategies to regulate the performance of different
types of industries in the country. Constitution monarchy means that the official head of the state
is considered the monarch by her or his powers are limited by the constitution. Political factors
of the state are following:
 Accession of new members
 EU regulations
 Updated laws
Thus, it can be said that government and politics play an important role in the success of a
business organization. The political influence on the food products market is generally not as
pronounced as it is with the other markets. Food product is considered safe products and thus is
not subject to extensive political debate. So, the organization need not to worry about the
influence of the political factors.
Economic Analysis
The economy of the UK is considered the sixth largest economy in the whole world if it
measured by the nominal GDP and eighth largest if it is measured as per the purchasing power.
In the 8th century, the UK was considered the first country in the world to industrialize and the
second industrial revolution in the country and Germany represented a growing economic
challenge to Britain (Martin, 2013). The below mentioned are some economic factors:
 Changes in rate of interest
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