Online Marketing Strategy and Plan 6

Running head: Marketing Strategy and Plan
Marketing Strategy and Plan
Online Marketing
Name of the student:
Name of the university:
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1MARKETING STRATEGY AND PLAN
Executive summary
This is a very brief study on the few essential elements, which are necessary in planning the
online marketing. The fashion clothing organisation is reputedly operating in the United
Kingdom. Success is never an end, which is why it is necessary to be competitive using different
strategies. Online marketing is one of such strategy, which the senior marketing manager has
planned to initiate. The objectives of the planned online marketing strategy will only be served if
it follows the essential of marketing strategies. Moreover, the study has shown that the company
needs to follow the essentials of marketing plan in order to attain the set objectives.

2MARKETING STRATEGY AND PLAN
Table of Contents
Introduction......................................................................................................................................3
Marketing plan.................................................................................................................................3
Target customers..........................................................................................................................3
Selected platform.........................................................................................................................3
Online marketing plan.................................................................................................................4
Budget..........................................................................................................................................5
Monitoring the online marketing campaign................................................................................5
Approach to gain agreement for the marketing plan.......................................................................6
Evaluation measures for the marketing plan...................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

3MARKETING STRATEGY AND PLAN
Introduction
Constructing a marketing plan is essential to counter any challenge that might interrupt
the expected outcome of the plan. Additionally, a marketing plan contains many essential
elements in it; however, all such elements have different scope for different kinds of marketing
plan (Krasnikov and Jayachandran 2013). The current study is aimed at online marketing for my
fashion clothing organisation. This will need a systematic and a more structured planning to
execute as per the expectations and to monitor the tracking of the progress.
Marketing plan
Target customers
The product chosen for promoting it online is the fashionable kids clothing. The first step
will be defining the target customer with the promotion (Morgan 2012). The target customer for
the products is definitely the kids; however, the promotion is aimed at attracting the baby boomer
group. They are the one who all will purchase the cloths for their kids. Additionally, my
organisation sells kids’ clothing of premium price, therefore the target customers will be upper-
middle class in the UK.
Selected platform
Social media platforms will definitely be used; however, this is important to decide the
feasible platform (Truong and Hall 2013). This will help in grab the attention of baby boomers
and will help to reach the target audience. Additionally, my organisation will be using online
marketing plan through Facebook and Twitter marketing strategy in order to reach the target