Performance Improvement of Company Using Marketing Strategy

Executive Summary2 INTRODUCTION 4 PART 14 Marketing audit of the organization 4 PESTEL Analysis 4 Critical evaluation of the organization's competitive edge & organisation's effectiveness by providing an evaluation of competitive performance 7 PART 28 Segmentation, targeting and positioning 8 Targeting And Positioning Of Ariel9 Recommended marketing strategies 11 CONCLUSION 12 REFERENCES 14 INTRODUCTION Marketing strategy is a forward looking, long term approach for planning with the goal of accomplishing a sustainable competitive advantage. This is a laundry detergent and Ariel is a